Inbound Marketing for Manufacturers Blog

    Insourcing Marketing vs. Outsourcing to an Inbound Marketing Agency

    There's a common misconception that hiring an agency to do your marketing is much more expensive than handling it internally.

    The trick about marketing is that it's not one single job that you're paying someone to do. There are many tasks and responsibilities that require a variety of skill sets. The salary of an individual who can do all of those things effectively is much higher than a monthly agency retainer fee. Hands down.

    "Marketing" is one word that encompasses a lot of components and gears and creative production. You may decide to outsource some of those pieces, while taking care of others in-house. So, the real question you want to ask yourself is: What parts of my inbound marketing strategy do I need to outsource, and which can I do internally?

    For some of our clients, they can't do anything internally. Whether it's a matter of time, resources, or ability, they're simply unable to take care of their marketing strategies on their own.

    Other clients have some experience with different aspects of marketing, plus a little extra time to churn those bits out. They take care of those pieces, and we handle the unfamiliar territory.

    So, what are the different pieces that need work? How do you know if you can handle them yourself, or if you should hire an expert? Let's take a look.

    Topics: SEO Social Media Strategy CTA Mobile B2B Analytics Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Keyword Research

    How to Know When It's Time to Modernize Your Website

    In today's high-speed world, a website can feel outdated a month after it's redesigned, at least to the team that worked on it. While a month or even a year may not be enough to make your site outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.




    Topics: SEO Websites Attract

    Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

    Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. 

    By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn.

    Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!

    Topics: SEO Strategy CTA Attract B2B Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing Keyword Research Hashtags

    A Basic Prescription for Medical SEO Best Practices

    As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.

    It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.

    As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?

    Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

    Topics: SEO Social Media CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing medical technology marketing Keyword Research

    9 B2B Email Marketing Tips to Help You Stand Out


    Ray
    Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory.

    Email has evolved a lot since 1971, and email marketing has evolved right along with it. Because of smartphones and tablets, we have access to emails 24/7. And with more than 293.6 billion emails sent daily, you don’t want yours to get lost in the shuffle.

    Topics: SEO Social Media Strategy Email Marketing Mobile B2B Twitter Inbound Marketing Services Statistics Inbound Sales Inbound Linking Search Engines LinkedIn Keyword Research

    5 Systematic Steps to Increase Your Website Traffic

    Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.

    Topics: Usability SEO Social Media Strategy CTA Mobile B2B increasing website traffic Inbound Marketing Services Inbound Sales Inbound Linking Search Engines B2C Keyword Research A/B Testing

    How Long Does Successful Inbound Marketing Take to Produce Results?

    One of the most common questions we get asked is, how long does successful inbound marketing take to produce results. On the surface, it seems like a straight forward question that should elicit a straight forward answer.

    One thing is for certain, successful inbound marketing is a marathon, not a sprint. You reap tremendous, compounding rewards with inbound marketing, but it doesn't happen overnight. 

    The truth is, the timing of inbound results is dependent on a few factors.

    Topics: SEO Social Media Strategy CTA B2B Inbound Marketing Inbound Marketing Services Brand Awareness Statistics Search Engines Keyword Research

    Can I Have Successful Inbound Marketing with my In-House Team?



    As an executive, you work hard to put the pieces in place to achieve your goals. 

    Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

    Topics: SEO Social Media Websites Strategy CTA Analytics Inbound Marketing Inbound Marketing Services Brand Awareness Inbound Sales HubSpot Advertising B2B Marketing digital marketing Keyword Research

    6 SEO Copywriting Secrets from Professional Content Writers

    So you want to be a professional content writer. (Or maybe not, but your boss is making you do it anyway.) The only true way to become a decent writer is to practice, practice, practice. But you can't ask your boss, or team, or entire company to wait around while you do grammar exercises.

    What can you do, starting now, to ensure your copy is up to snuff?

    Topics: SEO Strategy CTA Content Marketing Analytics Inbound Marketing Services leads Inbound Sales Inbound Linking Google Ads Search Engines digital marketing Keyword Research

    Biggest SEO Mistakes and How to Avoid Them

    If you work in marketing, you understand the challenge of keeping up with keyword and Google algorithm updates that exist in the ever-changing world of search engine optimization (SEO). As a result, it’s important to keep track of all things SEO, including your meta descriptions, keywords, page performances, and so on.

    Topics: SEO Content Marketing Inbound Marketing Tips Keyword Research