Inbound Marketing for Manufacturers Blog

    The Best Manufacturing Websites Use These 4 Ways to Increase Traffic

    Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

    Topics: SEO PPC Social Media Email Marketing Content Marketing Manufacturing increasing website traffic Lead Generation Brand Awareness

    Moz Link Explorer: Why did my inbound linking domains suddenly spike / MozRank suddenly drop?

    Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights.

    If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. 

    You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!

    Topics: SEO Google HubSpot Inbound Linking Domain Authority Moz

    B2B Brand Awareness Strategy -- The Impact of Modern SEO

    The purpose of search engine optimization (SEO) is to attract web traffic from users who bring with them an inherent interest in your brand, product, or service. However, your brand’s reach, image, and authority can also be improved by SEO efforts when done right. Understanding modern SEO is as impactful as ever on your B2B brand awareness.

    Topics: SEO B2B Brand Awareness

    How to Add a Website to Google Search Console (Step by Step Guide)

    Topics: SEO Google Websites Analytics Tips

    Manufacturing Marketing Tips to Increase Web Traffic from All Sources

    Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

    Topics: SEO Google PPC Social Media Strategy Email Marketing B2B Content Marketing Blogging Manufacturing Inbound Marketing increasing website traffic Inbound Marketing Services inbound marketing guide

    Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

    Topics: SEO Strategy Content Marketing Blogging Inbound Marketing Inbound Marketing Services

    The Importance of User Intent for Search Engine Optimization

    As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms...that's a given. Because most people understand this concept, they have an idea of what keywords they want to rank for. The problem is that people are often wrong, or maybe just headed in a slightly wrong direction. Their keyword lists are often geared around their specific products or services.

    Topics: SEO Attract

    What Makes a Kick-Ass Keyword for B2B SEO?

    Can your keywords fight crime? Can they pull off a handlebar moustache and leather motorcycle pants? Can they walk away from explosions without looking?

    Topics: SEO Small Business Strategy

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy

    How to Increase Website Traffic without Pay-Per-Click

    Pay-per-click is a great way to generate traffic to your website quickly. But, the PPC model may not be a good fit for every situation. That doesn't mean you have zero options when it comes to increasing traffic to your site. Here are the most common methods to make it happen.

    Topics: SEO PPC