Inbound Marketing for Manufacturers Blog

    Achieve B2B Sales Goals With Content Marketing


    Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.

    How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

    Content marketing must have clearly outlined and measurable goals in order to produce ROI. ROI is your business's return on investment. Don’t create content for the sake of creating content - that’s a waste of your time and resources.

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    Topics: SEO Social Media B2B Content Marketing Blogging Lead Generation Inbound Marketing Services Inbound Sales Advertising online marketing plan B2B Marketing digital marketing A/B Testing

    A/B Testing for Inbound Marketing Basics and Strategies

    In simple terms, an A/B test compares two versions of a web page to see which one performs better. (Let’s call them version A and version B.) The tester shows the experiment to users at random. The tester then uses statistical analysis to determine which version performed better. A/B testing can be incredibly helpful when improving your inbound marketing strategy.

    Topics: SEO B2B Analytics Inbound Marketing Services Lead Flows Search Engines A/B Testing

    3 Easy Tricks for SEO-Friendly Content Production

    It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting.

    And it’s yet another thing to produce content that Google finds “interesting.”

    Topics: SEO Content Marketing Blogging Tips

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    Reoptimizing Old Blog Posts: Knowing What, How, and When to Reoptimize

    One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

    Topics: SEO Buyer Persona Content Marketing Blogging Inbound Marketing Keyword Research

    5 Quick-Win B2B Medical Marketing Lead Generation Tactics

     

    Topics: SEO CTA B2B Content Marketing Marketing Automation Lead Generation B2B Marketing Healthcare Technology Marketing

    Brainstorming B2B Blog Post Ideas - People DO Care

    Topics: Close SEO Attract Content Marketing

    Healthcare Technology SEO: 5 Tips For A Successful Campaign

    In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.

    Topics: SEO Inbound Marketing Healthcare Technology Marketing

    3 Mistakes Healthcare Tech Marketers Can Make With SEO & How to Fix Them

    There’s nothing worse than putting effort into creating a website full of useful content only to have it buried deep in the search engine results pages. 

    Topics: SEO Healthcare Technology Marketing

    Common Issues That Could Cause Your Website to Not Rank on Google

     

    Topics: SEO Google