[EXAMPLES] Inbound Marketing Case Studies That Prove ROI
“Does inbound marketing work?”
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November 22
March 12
High-Quality Web Traffic vs. 'Meh' Traffic: Using Inbound Marketing
You plop down at your computer on a Monday morning for a quick look at your website’s traffic. Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM!
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September 28
Social Media Content Creation: Why Bother?
Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you. Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?
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November 13
The Importance of Building Your Brand
Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
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September 13
Social Media Dimensions Guide (+ Other Digital Assets)
Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
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December 14
Do You Create Enough Evergreen Content and Topical Content?
A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.
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August 28
6 Manufacturing Companies with Facebook Pages That Stand Out
Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.
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August 11
What Is B2B Branding and Why Do Businesses Need It?
Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
