Inbound Marketing for Manufacturers Blog

    Trade Show Marketing: The Transition to Digital Marketing

    Trade shows used to be the lifeblood of lead generation efforts for many manufacturers. 

    Topics: Inbound Marketing increasing website traffic trade show strategy

    2021 Virtual Trade Show Marketing Ideas

    As we welcome 2021 into our home while 2020 sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we mean the “temporary” changes that are slowly turning into a new permanent way of being.

    Topics: Strategy Attract B2B trade show strategy

    How to Handle Healthcare Technology Trade Show Marketing in 2021

    It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if you’re not really there?

    Topics: Strategy CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Advertising trade show strategy Healthcare Technology Marketing B2C Keyword Research Manufacturing Marketing World

    Generating Leads When Healthcare Tech Trade Shows are Canceled

    Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies. 

    Topics: trade show strategy B2B Leads Healthcare Technology Marketing

    Breaking Down Trade Show Email Marketing Metrics in HubSpot

    Now that you’ve become a master of trade show email efficiency by utilizing pre-written trade show email templates and leveraging HubSpot’s email platform to send them, it’s time to take the next step: analyzing the email results. 

    Topics: Email Marketing trade show strategy B2B Marketing

    Using HubSpot Free to Implement Trade Show Emails

    You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.

    Topics: Manufacturing Inbound Marketing trade show strategy B2B Marketing

    7 Tips for Location-Based Trade Show Advertising with Google Ads

    How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads. 

    Topics: PPC Attract Tips Google Ads Advertising trade show strategy

    How to Re-Engage Trade Show Leads After the Show

    Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after.

    First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead.

    Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.

    Topics: Lead Generation Lead Flows trade show strategy

    6 Social Media Tips to Promote Manufacturing Trade Shows

    1. Create Pre-Show Buzz with Hashtags
    2. Post Behind-The-Scenes Teaser Videos
    3. Add & Promote a New Landing Page
    4. Live Stream During the Event
    5. Record Customer Testimonials
    6. Connect & Follow-Up

    Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.

    Topics: Social Media Manufacturing trade show strategy

    Trade Show Marketing and Performance Survey for Manufacturers

    Take Our Survey!

    Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?

    Topics: Manufacturing trade show strategy