protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 128 articles

CRM

HubSpot INBOUND Spotlight 2025 Recap – New Products & Features

HubSpot Spotlight is a twice-a-year event where the sales and marketing software giant unveils major features across its many hub platforms. We attended the summer/fall spotlight, ...

Adam Vosler · Sep 2025
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News

AI in B2B Marketing: Benefits, Challenges, & Best Practices

Robots once felt like something from a far-off future, when humans might zip from place to place in a spacecraft instead of cars.

protocol 80 · Jun 2024
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News

protocol 80 Earns Coveted CRM Onboarding Accreditation

p80 is now one of a handful of inbound marketing agencies holding more than one HubSpot Partner accreditation BRADFORD, Pa. – protocol 80, Inc., (p80) a leading inbound marketing a...

protocol 80 · Sep 2023
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News

p80 Earns Prestigious HubSpot Platinum Designation

protocol 80 (p80) has earned high recognition within its industry.

Christopher Michel · Feb 2020
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Social Media

3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions ...

Adam Vosler · Sep 2019
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News

Digital Marketing Trends: Could Losing Net Neutrality Hurt Your Marketing?

Unless you’ve avoided Facebook or news sites for the past six months, you already know about the Federal Communications Commission ruling to repeal net neutrality.

Adam Vosler · Dec 2017
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News

The Internet of Things, Marketing Data, and Murder

The Internet of Things, in a nutshell, describes the interconnectivity of devices in the home, office, factory, and throughout the world. The IoT allows devices to "talk" to each o...

protocol 80 · Dec 2016
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News

Digital Marketing Trends You Can't Ignore When Planning for 2017

It's that time of year again! Time to sit back and analyze the dumpster fire year of 2016, and how we can optimize our marketing strategies going forward. When we talk about emergi...

protocol 80 · Nov 2016
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Facebook

Can You Trust Paid Social Media Advertising Metrics?

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its ...

protocol 80 · Nov 2016
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SEO

How Penguin 4.0 Impacts Small Business SEO

Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small busine...

Donny Kemick · Oct 2016
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