protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 17 articles

CMS

Creativity in Digital Marketing: Building Up Your Brand

It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...

Regan Johnson · Oct 2026
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CMS

How to Build a B2B Website in 9 Steps

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...

protocol 80 · Sep 2026
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Social Media

Content Marketing for Manufacturers: 7 Scary Mistakes to Avoid

Content marketing for manufacturers: Good. Hastily implemented content marketing with no real strategy behind it: Bad.

protocol 80 · Sep 2026
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SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
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CMS

HubSpot Content (CMS) Hub: 2025 Pricing, Features, & Tiers

As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today...

Donny Kemick · Dec 2024
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CMS

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretc...

Adam Vosler · Dec 2024
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Usability

What Makes a Well Designed Industrial Website? [B2B Examples]

You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?

protocol 80 · May 2024
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CMS

HubSpot CMS vs. WordPress: Best Content Management System 2024

If your content is the foundation of your business website, the CMS is its backbone.

protocol 80 · May 2024
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PPC

How to Prepare a Google Ads Agency to Manage Your PPC Account

Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an e...

Josh Curcio · Mar 2022
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Websites

Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads

If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valu...

protocol 80 · Feb 2022
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