Inbound Marketing for Manufacturers Blog

    How to Create a Landing Page

    You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

    Topics: Convert B2B Landing Pages Lead Generation

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation

    Generate Leads Through Your Website - Destroy These 5 Roadblocks

    Do you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place!

    Topics: Close Content Marketing Landing Pages Inbound Marketing

    What is a Website CTA?

    Yes, another blog post using an acronym. With the amount of acronyms in this industry, it's almost like speaking another language. This one is important, yet overlooked far too often. CTA stands for call to action. In regards to inbound marketing a call to action is exactly what it says...a call out for someone to take an action. A website CTA can be either graphical in nature just text. It would exist on a website or email for the purpose of getting the reader to take another step in some sort of process.

    Topics: Close CTA More Content Marketing Landing Pages Inbound Marketing

    Lead Generation Online Is Most SMB's Primary Objective

    Topics: Close Strategy More Content Marketing Landing Pages Inbound Marketing