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May 04

HubSpot Features for all 5 Hubs (+ Cost per Tier)

  Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

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March 17

How to Prepare a Google Ads Agency to Manage Your PPC Account

Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

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February 14

Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads

If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into. Now that you've captured your lead's information, what's next? 

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October 26

What Is a PPC Landing Page? | Enhancing Your Paid Search Ads

OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.

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July 22

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage.

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November 09

B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

Did you attend Manufacturing Marketing World 2020?  The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

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September 30

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

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January 06

How to Create a Landing Page

You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

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July 14

How to Improve Sales With Website Conversion Paths

Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

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Generate Leads Through Your Website - Destroy These 5 Roadblocks

Do you frequently generate leads through your website? If not, you may be struggling with one of many potential roadblocks to lead generation online. That is, assuming you are driving the right traffic to your site in the first place!

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