Inbound Marketing for Manufacturers Blog

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    How to Do Content Marketing on a Budget Even Your Boss Will Like

    Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.

    Topics: Small Business B2B Content Marketing Inbound Marketing Services

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy

    21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021

    You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals. 

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    The B2B SaaS Customer Journey, Demystified at Last

    Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

    Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

    Website Vs. Blog for Business Marketing: Which Do You Need?

     

    In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital marketing “house,” you may ask yourself, “Do I need a blog or website for my business?

    Topics: Websites Small Business Blogging

    How to Optimize Keywords for B2B SEO & Rank Higher in Search Results

    Keywords are the unsung, behind-the scenes heroes of the marketing world. Optimizing your keywords is the secret to ranking higher in search engine results pages (SERPs). 

    Topics: SEO Small Business Strategy

    Checklist: Social Media for Business & Effective Online Marketing

    Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

    When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

    Topics: Social Media Small Business Strategy Infographic B2B

    3 Video Marketing Strategy Examples for Manufacturing Company Websites

    Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)

    In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions

    Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.

    If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.

    Topics: Small Business Manufacturing video online marketing plan B2B Marketing