Inbound Marketing for Manufacturers Blog

    Checklist: Social Media for Business & Effective Online Marketing

    Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!

    When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.

    Topics: Social Media Small Business Strategy Infographic B2B

    3 Video Marketing Strategy Examples for Manufacturing Company Websites

    Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)

    In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions

    Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.

    If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.

    Topics: Small Business Manufacturing video online marketing plan B2B Marketing

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Facebook Small Business Content Marketing Manufacturing Lead Generation Brand Awareness leads Branding Tips

    33 B2B Marketing Statistics Show Why Your Current Strategy Blows

    Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

    The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

    Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    What Makes a Kick-Ass Keyword for B2B SEO?

    Can your keywords fight crime? Can they pull off a handlebar moustache and leather motorcycle pants? Can they walk away from explosions without looking?

    Topics: SEO Small Business Strategy

    3 Ways Small Business SEO Services Help You Compete with Giants

    You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves. 

    Topics: SEO Google Social Media Websites Small Business Strategy

    One Easy Way Manufacturers Can Increase Website Traffic & Improve SEO

    I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.

    Topics: SEO Google Small Business B2B Manufacturing increasing website traffic

    Content Marketing Services: What to Expect Realistically

    As business owners, we make big decisions on a daily basis. Some are easy. Others, not so much.

    One such decision here at protocol 80 was outsourcing our payroll processing and associated accounting to our accounting firm. 

    Topics: Small Business Strategy Content Marketing Inbound Marketing

    How Penguin 4.0 Impacts Small Business SEO

    Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small business SEO strategy.

    Topics: SEO Google News Small Business

    Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

    What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example:


    Does it look like a lot? Don't worry - if you follow these blogging tips, it'll feel like nothing at all.

    Topics: Small Business Content Marketing Blogging Inbound Marketing