Adam Vosler, on July 22, 2021 // 4:13 PM
11 minute read
Blogging. Writing social media posts. Promoting your company’s products on its homepage.
Jayden Pire, on March 29, 2021 // 3:31 PM
5 minute read
Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.
Adam Vosler, on March 22, 2021 // 12:08 PM
11 minute read
(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)
protocol 80, on March 03, 2021 // 2:26 PM
6 minute read
You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.
Christopher Michel, on February 17, 2021 // 4:30 PM
4 minute read
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
protocol 80, on January 07, 2021 // 9:02 AM
4 minute read
Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.
Jayden Pire, on September 02, 2020 // 3:55 PM
6 minute read
In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital marketing “house,” you may ask yourself, “Do I need a blog or website for my business?”
protocol 80, on February 19, 2020 // 9:30 AM
3 minute read
Keywords are the unsung, behind-the scenes heroes of the marketing world. Optimizing your keywords is the secret to ranking higher in search engine results pages (SERPs).
Holly McCully, on October 03, 2019 // 3:46 PM
4 minute read
Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!
When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.
Adam Vosler, on September 09, 2019 // 11:25 AM
2 minute read
Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)
In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions
Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.
If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.
