Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.
by Abbie Lee, on January 07, 2021 // 9:02 AM
4 minute read
Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.
by Christopher Michel, on October 21, 2020 // 9:30 AM
4 minute read
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
by Jayden Pire, on September 02, 2020 // 3:55 PM
6 minute read
In today’s competitive world of e-commerce, it’s vital that you understand what tools to use that best suit your business. And if you’re just starting to construct your digital marketing “house,” you may ask yourself, “Do I need a blog or website for my business?”
by Allie Wilton, on February 19, 2020 // 9:30 AM
3 minute read
Keywords are the unsung, behind-the scenes heroes of the marketing world. Optimizing your keywords is the secret to ranking higher in search engine results pages (SERPs).
by Holly McCully, on October 03, 2019 // 3:46 PM
4 minute read
Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in front of an empty Facebook post composer, not sure where to go next!
When you get stuck, use this checklist guide to keep your gears moving, and your leads flowing.
by Adam Vosler, on September 09, 2019 // 11:25 AM
2 minute read
Research shows that today’s internet users prefer videos over text and pictures. (As a former print journalist, it kills my soul to say this.)
In 2019, OptinMonster reported that companies using video marketing see 66% more qualified leads per year. We know video is a powerful resource for influencing buying decisions
Videos will drive traffic to your site and keep your visitors there longer. A higher retention rate will be good for your SEO and search ranking. Furthermore, videos boost your conversions and reach decision-makers.
If you’re afraid of getting started because you “don’t know how to do video marketing,” stick to the basics that have proven ROI.
by Holly McCully, on August 28, 2018 // 3:09 PM
8 minute read
Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.
by Ashley Wilson-Rew, on September 15, 2017 // 2:26 PM
6 minute read
You're kinda small, and your competition is very very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.
by Ashley Wilson-Rew, on December 06, 2016 // 11:34 AM
3 minute read
I won't keep you hanging. Manufacturers can increase website traffic and improve SEO simply by: Optimizing their Google My Business listing.
by Donny Kemick, on October 20, 2016 // 9:35 AM
8 minute read
As business owners, we make big decisions on a daily basis. Some are easy. Others, not so much.
One such decision here at protocol 80 was outsourcing our payroll processing and associated accounting to our accounting firm.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.