Inbound Marketing for Manufacturers Blog

    Applying the Buyer's Journey with Examples - Part 4 in an Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?

    Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

    Topics: Buyer's Journey Buyer Persona Manufacturing Inbound Marketing online marketing plan

    Building a Buyer Persona - Step 3 in an Online Marketing Plan for Manufacturers (VIDEO)

    Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2).

    Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.

    Topics: Buyer Persona Manufacturing Smarketing

    33 B2B Marketing Statistics Show Why Your Current Strategy Blows

    Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

    The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

    Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

    Topics: Statistics Strategy Buyer Persona Buyer's Journey B2B Small Business

    6 Hilariously Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)


    Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."

    These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign. 

    Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.

    Topics: Delight Brand Awareness Content Marketing Buyer Persona

    What Is High Quality Traffic & How Do I Get More of It?


    Basically do this, but with your website.

    Not all traffic is created equal. While traffic quantity has its perks, traffic quality is what gets you customers.

    Topics: increasing website traffic Convert Buyer Persona Strategy

    Can I Implement Inbound for Multiple Buyer Personas at the Same Time?

    If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...

    Topics: Inbound Marketing Buyer Persona

    How Much of My Time Will an Inbound Marketing Agency Need?


    As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

    Topics: B2B Inbound Marketing Buyer Persona Buyer's Journey

    Why Your Inbound Marketing Isn't Working Pt 1: Buyer Personas

    If done right, inbound marketing can work for any business that has a considered purchase...but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.

    Topics: Buyer Persona Inbound Marketing

    B2B Inbound Marketing: Why You Need to Sell Less to Sell More

    Sometimes, things don't work the way we think they should. 

    Topics: B2B Inbound Marketing Strategy Buyer Persona Lead Generation

    Smarketing: Closing the Great B2B Sales and Marketing Divide

     

    There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same. 
    Topics: B2B Inbound Marketing Buyer Persona Buyer's Journey Smarketing