Buyer personas play a massive role in your inbound marketing strategy. After all, what good is a marketing strategy if you don’t know who you’re marketing to?

If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

• Demographics
• Consumer behaviors
• Consumer goals/objectives

Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

Here’s what you need to know about selling software as a service in the modern age.

One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for us, because we enjoy seeing how companies push the boundaries of what makes good "marketing."

These companies serve us new unforgettable Halloween promotions and advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, we'll give a quick point on what we believe made them successful or unsuccessful, and what you can take away from the Halloween campaigns. 

Without further ado, here are 6 Halloween marketing campaigns that we'll never forget.

You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals. 

Say hello to your buyer persona. 

You've probably seen them before. Maybe at a trade show, or an industry conference, or browsing through your shop. They're always vaguely familiar - you can't ever remember their face, but their story is always the same. 

Now they're back. They're interested in buying again. And it's your job to get them on the hook and reel them in.

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed. 

How well do you know the prospect you’re hoping to make your next satisfied customer? 

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.