Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
by Adam Vosler, on September 30, 2019 // 9:25 AM
6 minute read
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
by Adam Vosler, on February 01, 2019 // 12:11 PM
4 minute read
Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.
by Donny Kemick, on August 29, 2018 // 11:41 AM
8 minute read
Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?
Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.
by Donny Kemick, on August 22, 2018 // 11:52 AM
6 minute read
Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2).
Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.
by Ashley Wilson-Rew, on October 26, 2017 // 8:43 AM
6 minute read
Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business.
The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).
Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)
by Ashley Wilson-Rew, on October 25, 2017 // 10:54 AM
5 minute read
Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for me, because I enjoy seeing how companies push the boundaries of what makes good "marketing."
These companies serve us new unforgettable advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, I'll give a quick point on what I believe made them successful or unsuccessful, and what you can take away from the campaign.
Without further ado, here are 7 Halloween marketing campaigns that I, at least, will never forget.
by Ashley Wilson-Rew, on June 28, 2017 // 11:45 AM
3 minute read
Basically do this, but with your website.
Not all traffic is created equal. While traffic quantity has its perks, traffic quality is what gets you customers.
by Donny Kemick, on May 11, 2017 // 9:15 AM
1 minute read
If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...
by Renee Witko, on April 07, 2017 // 2:19 PM
2 minute read
As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.
by Josh Curcio, on March 09, 2017 // 5:08 PM
2 minute read
If done right, inbound marketing can work for any business that has a considered purchase...but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.
As a manufacturer, you know that trade shows are an important facet of getting the word out about your business and making connections with potential clients. We've compiled this guide of best trade show tips to help you stand out, maximize leads and traffic, save time with technology/tools, and calculate your ultimate trade show ROI.