Katheryn Frazier, on August 17, 2020 // 9:00 AM
4 minute read
Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.
Christopher Michel, on April 20, 2020 // 9:00 AM
4 minute read
How well do you know the prospect you’re hoping to make your next satisfied customer?
Allie Wilton, on March 18, 2020 // 9:30 AM
4 minute read
The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Allie Wilton, on February 21, 2020 // 9:30 AM
2 minute read
Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.
Christopher Michel, on February 04, 2020 // 2:54 PM
4 minute read
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.”
-- Hubspot
If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.
Adam Vosler, on September 30, 2019 // 9:25 AM
6 minute read
Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
Adam Vosler, on February 01, 2019 // 12:11 PM
4 minute read
Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.
Donny Kemick, on August 29, 2018 // 11:41 AM
8 minute read
Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?
Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.
Donny Kemick, on August 22, 2018 // 11:52 AM
6 minute read
Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2).
Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.
Christopher Michel, on October 26, 2017 // 8:43 AM
4 minute read
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
