Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?
by Katheryn Frazier, on August 03, 2020 // 11:30 AM
4 minute read
Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?
by Adam Vosler, on February 18, 2020 // 3:43 PM
6 minute read
by Holly McCully, on August 28, 2018 // 3:09 PM
8 minute read
Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.
by Adam Vosler, on June 18, 2018 // 11:44 AM
6 minute read
Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.
by Ashley Wilson-Rew, on November 17, 2016 // 9:08 AM
2 minute read
At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:
by Ashley Wilson-Rew, on August 02, 2016 // 3:48 PM
6 minute read
If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.
by Ashley Wilson-Rew, on March 18, 2016 // 12:51 PM
4 minute read
At this point, it's common knowledge that Facebook tracks all of your activity. Every like and share is used as data for advertisers. Even a simple Google search or online shopping spree makes related ads immediately pop up on Facebook. According to USA Today, online tracking and targeted advertising helped Internet advertisers bring in $49.5 billion in 2014.
by Josh Curcio, on September 26, 2014 // 5:21 AM
1 minute read
by protocol 80, on August 22, 2011 // 1:37 PM
1 minute read
Have you started a video campaign yet? We'll admit it, creating video is probably the most intimidating form of inbound marketing for the un-initiated. With that said it's also one of the most rewarding! YouTube has long been the king when it comes to web video, but now with Facebook moving up the ranks you have even more incentive to get started with a video campaign for your small business and its service or product.
by protocol 80, on May 04, 2011 // 6:55 AM
4 minute read
For years we have been working hard to get the best Google Page Rank possible so that our products and services appear when a prospect is looking for our offerings. It's time to add Facebook's EdgeRank to our efforts.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.