Inbound Marketing for Manufacturers Blog

    How to Use #Hashtags for B2B Social Media Advertising

    I hate hashtags. The way people on my Facebook feed use them to try to sound cool, the way out-of-touch, old men force them into their television advertising ... it just bothers me. But even I’ll admit hashtags are absolutely critical to social media advertising .
    Topics: Facebook Social Media Twitter

    6 Manufacturing Companies with Facebook Pages That Stand Out

    Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

    Topics: Facebook Small Business Content Marketing Manufacturing Lead Generation Brand Awareness leads Branding Tips

    Creating a Facebook Business Page: NOT the Same as a Profile or Group

    Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.

    Topics: Facebook Social Media tutorial

    Can You Trust Paid Social Media Advertising Metrics?

    At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

    Topics: Facebook PPC Social Media News Curated Goodness Analytics

    How to Improve SEO by Dominating Social Media

    If you're alive in the 21st century, you've seen the impact social media can have on businesses. Dollar Shave Club made their name on Facebook, Instagram, and YouTube.

    Topics: Facebook SEO Google Social Media Strategy Twitter Inbound Marketing Brand Awareness

    5 Simple Ways to Stop Facebook from Tracking Your Online Activity

    At this point, it's common knowledge that Facebook tracks all of your activity. Every like and share is used as data for advertisers. Even a simple Google search or online shopping spree makes related ads immediately pop up on Facebook. According to USA Today, online tracking and targeted advertising helped Internet advertisers bring in $49.5 billion in 2014.

    According to many sources, it's only going to get worse.

    Topics: Facebook Social Media More

    A Story of a Successful Use of Facebook for Public Relations

    Using Facebook in a PR situation.
    Topics: Facebook Social Media Attract

    Facebook is the third largest video site in the United States

    Have you started a video campaign yet? We'll admit it, creating video is probably the most intimidating form of inbound marketing for the un-initiated. With that said it's also one of the most rewarding! YouTube has long been the king when it comes to web video, but now with Facebook moving up the ranks you have even more incentive to get started with a video campaign for your small business and its service or product.

    Topics: Facebook Close More Content Marketing Inbound Marketing

    Facebook's EdgeRank Decides If Your Fans See Your Updates

    For years we have been working hard to get the best Google Page Rank possible so that our products and services appear when a prospect is looking for our offerings. It's time to add Facebook's EdgeRank to our efforts.

    Topics: Facebook Social Media Attract

    Social Media Patience Is A Virtue

    It can certainly be frustrating to get excited about bringing social media to your business and have it take off slow. You hear over and over how fast word travels on Facebook and Twitter, but word is still not travelling about your business. Your message is being sent into space and you are getting really good at one-sided conversations. I am sure you have asked these questions to long does it take before I start seeing the fruits of my labor, when do I know it's working, and am I even doing this right??? Don't get frustrated just yet, it takes time and patience.

    Topics: Facebook Social Media Attract Twitter