(This guest post is written by Curt Anderson, founder of B2Btail, author, and noted LinkedIn influencer.) It’s not a question anymore whether you should be on LinkedIn, it’s now how you should be on LinkedIn. Although you may feel comfortable with your current profile, are you truly maximizing your business opportunities on LinkedIn?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
