protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 6 articles

CRM

What Does a Marketing Coach Do for Your B2B Team?

“You fight great, but I’m a great fighter” – Apollo Creed, 1982

Adam Vosler · Nov 2026
Read →
SEO

In-House vs. Outsourcing Digital Marketing to an Agency

When your manufacturing business is ready to invest more in marketing, one of the first decisions is who will do the work. Should you hire internally, partner with an agency, or co...

protocol 80 · Oct 2026
Read →
SEO

How Much Does it Cost to Outsource B2B Marketing?

Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing t...

protocol 80 · Dec 2024
Read →
SEO

What Does a Digital Marketing Trainer Cost?

As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance...

Adam Vosler · Dec 2024
Read →
HubSpot

Breeze AI: Copilot, Agents, and Intelligence - HubSpot's Fall 2024 Updates Unpacked

Those familiar with HubSpot understand quite well at this point that they don't tend to shy away from releasing product updates regularly, and sometimes quite aggressively. This ye...

Zachary Ware · Sep 2024
Read →
Inbound Marketing

B2B Marketing Services: Outsourcing vs. Coaching vs. Hybrid

Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and s...

protocol 80 · Jun 2024
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.