Inbound Marketing for Manufacturers Blog

    The Key to Getting B2B Backlinks (& Why They Matter to SEO)

    When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of digital-first marketing, there are several ways you can approach this task.

    Topics: SEO B2B Inbound Marketing Inbound Linking Domain Authority

    Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

    Blogging. Writing social media posts. Promoting your company’s products on its homepage.

    Topics: SEO Social Media Websites Buyer Persona Small Business Strategy Lead Nurturing Email Marketing B2B Content Marketing Blogging Analytics Buyer's Journey Landing Pages Inbound Marketing Lead Generation Inbound Marketing Services Brand Awareness video Domain Authority Search Engines Keyword Research copywriting

    How Ignoring On-Page and Technical SEO Undermines Your Business


    Did you know that by ignoring on-page and technical SEO, you could be severely hurting your website traffic? And when your traffic decreases, so does your potential to create leads and drive new sales.

    Topics: SEO Websites Inbound Marketing Lead Scoring Domain Authority

    High-Quality Web Traffic Vs. 'Meh' Traffic: Using Inbound Marketing

    You plop down at your computer on a Monday morning for a quick look at your website’s traffic. 

    Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM! 

    Topics: B2B increasing website traffic leads Branding Domain Authority

    VIDEO: How to Use Google Ads Effectively in 2021

    Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?

    Topics: PPC increasing website traffic Domain Authority Google Ads A/B Testing

    Why Did My Inbound Linking Domains Suddenly Spike?

    Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights.

    If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. 

    You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!

    Topics: SEO Google HubSpot Inbound Linking Domain Authority Moz