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February 03

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?

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December 14

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

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October 21

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

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August 12

The Key to Getting B2B Backlinks (& Why They Matter to SEO)

When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of digital-first marketing, there are several ways you can approach this task.

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July 22

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage.

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May 24

How Ignoring On-Page and Technical SEO Undermines Your Business

Did you know that by ignoring on-page and technical SEO, you could be severely hurting your website traffic? And when your traffic decreases, so does your potential to create leads and drive new sales.

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March 12

High-Quality Web Traffic vs. 'Meh' Traffic: Using Inbound Marketing

You plop down at your computer on a Monday morning for a quick look at your website’s traffic. Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM!

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February 08

VIDEO: How to Use Google Ads Effectively in 2021

Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?

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July 03

Why Did My Inbound Linking Domains Suddenly Spike?

Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights. If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!

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