You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue.
Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least).
Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.)
So, why invest in digital marketing?