Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.
Abbie Lee, on January 07, 2021 // 9:02 AM
4 minute read
Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.
Abbie Lee, on December 02, 2020 // 1:30 PM
3 minute read
If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”
A better question (or two): “What is a buyer persona, and how will it help me reach those people?”
A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as:
Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.
Here’s what you need to know about selling software as a service in the modern age.
Donny Kemick, on December 02, 2020 // 12:00 PM
5 minute read
In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales.
Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.
Ashley Wilson-Rew, on July 07, 2016 // 2:59 PM
4 minute read
Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)
Ashley Wilson-Rew, on April 15, 2016 // 2:54 PM
6 minute read
Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.
In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.
