Inbound Marketing for Manufacturers Blog

It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

Did you know that by ignoring on-page and technical SEO, you could be severely hurting your website traffic? And when your traffic decreases, so does your potential to create leads and drive new sales.

Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking points is, “How do I reach the right people in a digital space with an intangible product?”

A better question (or two): “What is a buyer persona, and how will it help me reach those people?”

A buyer persona is a semi-fictitious profile of your ideal customer. It consists of market analysis, current customer data, and hypothetical situations. A buyer persona touches on key information that could affect your marketing message, such as: 

• Demographics
• Consumer behaviors
• Consumer goals/objectives

Although relatively similar, buyer personas and target markets are not the same -- buyer personas are much more specific. Furthermore, SaaS buyer personas are different from regular buyer personas. And SaaS buyer journeys and marketing strategies greatly differ from traditional marketing strategies.

Here’s what you need to know about selling software as a service in the modern age.

In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales.

Is your B2B company the best-kept secret in the country? If so, I bet you would like to change that. Here's how.

Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.) 

What Is Lead Scoring?

Lead scoring is a method of prioritizing leads - usually by their level of interest in your product and how good a fit they are for your company - to maximize the use of your sales and marketing resources.

In other words, lead scoring keeps you from wasting your time and money on leads who aren't likely to make a purchase.