Inbound Marketing for Manufacturers Blog

    [VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

    Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference

    Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

    Topics: INBOUND18 leads Smarketing Inbound Marketing Services Inbound Marketing Marketing Automation

    Building a Buyer Persona - Step 3 in an Online Marketing Plan for Manufacturers (VIDEO)

    Hey Sales and Marketing Professionals! This is part 3 of our online marketing plan for manufacturers (Parts 1, 2).

    Today we're going to dive into Building a Buyer Persona. We're going to put together a plan to understand our best buyer, and apply it to all of our marketing.

    Topics: Buyer Persona Manufacturing Smarketing

    How to Set SMART Goals with Key Metrics (Video) - Part 2

    How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did your website influence or directly lead to last month?

    If you don't have a good grasp on those numbers, don't worry about it! We're gonna set some smart
    goals in today's video. It's an essential piece of your online marketing plan. We're also going to run through some of the key metrics you need to keep your eye on.

    Topics: Smarketing Lead Generation increasing website traffic Manufacturing

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: video Smarketing Lead Generation increasing website traffic inbound marketing guide Inbound Marketing Buyer's Journey Blogging

    Smarketing: Closing the Great B2B Sales and Marketing Divide

     

    There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same. 
    Topics: B2B Inbound Marketing Buyer Persona Buyer's Journey Smarketing