Inbound Marketing for Manufacturers Blog

    The B2B SaaS Customer Journey, Demystified at Last

    Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative. 

    Topics: Social Media Small Business Lead Nurturing CTA Attract B2B Ecommerce Inbound Marketing Services Lead Scoring Statistics Inbound Sales Lead Flows Advertising Search Engines SaaS business

    B2B Social Media Advertising Tips for Beginners

    For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people.

    Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed. 

    Topics: Social Media B2B Content Marketing Inbound Marketing Inbound Marketing Services Inbound Sales Advertising B2B Marketing

    A Basic Prescription for Medical SEO Best Practices

    As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.

    It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.

    As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?

    Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

    Topics: SEO Social Media CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing medical technology marketing Keyword Research

    9 B2B Email Marketing Tips to Help You Stand Out


    Ray
    Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory.

    Email has evolved a lot since 1971, and email marketing has evolved right along with it. Because of smartphones and tablets, we have access to emails 24/7. And with more than 293.6 billion emails sent daily, you don’t want yours to get lost in the shuffle.

    Topics: SEO Social Media Strategy Email Marketing Mobile B2B Twitter Inbound Marketing Services Statistics Inbound Sales Inbound Linking Search Engines LinkedIn Keyword Research

    5 Systematic Steps to Increase Your Website Traffic

    Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.

    Topics: Usability SEO Social Media Strategy CTA Mobile B2B increasing website traffic Inbound Marketing Services Inbound Sales Inbound Linking Search Engines B2C Keyword Research A/B Testing

    Why Mobile Marketing Matters for Email Marketing Campaigns


    Why does mobile matter for your email marketing efforts?

    According to OptInMonster, 78% of smartphone users check email on their phones

    However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks.

    What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers.

    44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects. 

    Topics: Usability Social Media Strategy Lead Nurturing Design CTA Email Marketing Mobile B2B Inbound Marketing Services Brand Awareness Statistics Search Engines pillar pages B2C Keyword Research

    How Long Does Successful Inbound Marketing Take to Produce Results?

    One of the most common questions we get asked is, how long does successful inbound marketing take to produce results. On the surface, it seems like a straight forward question that should elicit a straight forward answer.

    One thing is for certain, successful inbound marketing is a marathon, not a sprint. You reap tremendous, compounding rewards with inbound marketing, but it doesn't happen overnight. 

    The truth is, the timing of inbound results is dependent on a few factors.

    Topics: SEO Social Media Strategy CTA B2B Inbound Marketing Inbound Marketing Services Brand Awareness Statistics Search Engines Keyword Research

    Can I Have Successful Inbound Marketing with my In-House Team?



    As an executive, you work hard to put the pieces in place to achieve your goals. 

    Sales and profitability are always items on your list of goals. That means successful inbound marketing should be one of the pieces on your radar. Let's take a look at the skill sets needed for inbound marketing success.

    Topics: SEO Social Media Websites Strategy CTA Analytics Inbound Marketing Inbound Marketing Services Brand Awareness Inbound Sales HubSpot Advertising B2B Marketing digital marketing Keyword Research

    Achieve B2B Sales Goals With Content Marketing


    Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.

    How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.

    Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

    Download Your FREE Lead Generation Checklist!

    Topics: SEO Social Media B2B Content Marketing Blogging Lead Generation Inbound Marketing Services Inbound Sales Advertising online marketing plan B2B Marketing digital marketing A/B Testing

    The 10 Step Guide to Increasing Brand Awareness with Social Media

    We love social media here. It’s so … so … multifaceted. Where else can you see industry trends, baby pictures, live news, “fake” news, and relationship drama all in one place?

    Topics: Social Media Brand Awareness