Trade Show Marketing: The Transition to Digital Marketing
Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.
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February 18
February 17
21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
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February 17
10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]
Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).
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February 17
Why Your Inbound Marketing Strategy Isn't Working Pt 1: Buyer Persona
If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.
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February 17
(WEBINAR) Video Content Marketing: Producing for the Buyer’s Journey
The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.
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February 16
Using B2B Healthcare Content Marketing to Increase Reach of Tech Demos
Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.
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February 08
VIDEO: How to Use Google Ads Effectively in 2021
Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?
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February 04
How to Use Hashtags for B2B Healthcare Social Media Marketing
If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.
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February 04
How to Effectively Use #Hashtags for B2B Social Media Advertising
I Log into any social media platform and you’ll see them -- hashtags. To the untrained or unfamiliar eye, words preceded by a hashtag may just seem like something done for emphasis or to be funny. In actuality, hashtags are part of a much larger world within the social media universe and are absolutely critical to social media advertising.
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February 02
5 Buyer Persona Tips to Improve Audience Targeting
In our last article on buyer personas, we talked about some of the things you can do to ruin your personas. Here are the things you can do to make sure they’re awesome.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
