Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?
by Zachary Ware, on February 08, 2021 // 3:58 PM
5 minute read
Did you know that Google gets anywhere from 3.6 billion to 6.5 billion searches per day? And of all these searches, how many people do you think look past the first page of results?
by Donny Kemick, on December 23, 2020 // 10:00 AM
6 minute read
Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.
by protocol 80, on November 25, 2020 // 12:13 PM
5 minute read
Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings.
How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals.
Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.
by protocol 80, on November 18, 2020 // 12:30 PM
4 minute read
In simple terms, an A/B test compares two versions of a web page to see which one performs better. (Let’s call them version A and version B.) The tester shows the experiment to users at random. The tester then uses statistical analysis to determine which version performed better. A/B testing can be incredibly helpful when improving your inbound marketing strategy.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.