Inbound Marketing for Manufacturers Blog

    [TEMPLATES] B2B Content Mapping Example for Digital Strategy

    What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

    Topics: SEO PPC Social Media Websites Strategy Lead Nurturing Email Marketing B2B Blogging Inbound Marketing increasing website traffic Lead Generation leads video Account-Based Marketing (ABM) Goal Setting

    [TEMPLATES] 3 Account-Based Marketing Email Examples for B2B

    Those pondering how to improve their leaky sales pipeline usually audit one of the following:

    • The fit of the leads reaching the pipeline
    • The process that turns those leads to sales (or causes them to circle the drain) 

    Account-based marketing can address both.

    Topics: Lead Nurturing Email Marketing B2B Marketing Automation Manufacturing leads Inbound Sales trade show strategy B2B Marketing Account-Based Marketing (ABM) Workflows Sales Automation