protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 64 articles

Inbound Marketing

Inbound Marketing Partners: 4 Things to Consider

Inbound marketing is the secret behind modern customer acquisition. Finding the right partner to lead the charge can be a game-changer for small businesses and marketing managers i...

Rory Kalac · Jan 2025
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SEO

How Much Does it Cost to Outsource B2B Marketing?

Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing t...

protocol 80 · Dec 2024
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SEO

What Does a Digital Marketing Trainer Cost?

As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance...

Adam Vosler · Dec 2024
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SEO

How Much Do SEO Agency Services Cost?

You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own...

John Beckwith · Dec 2024
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SEO

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

You’re already behind if you’re not paying attention to your competitors’ marketing.

Brian Lothridge · Jul 2022
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Small Business

Account-Based Marketing & Prospecting With an Inbound Mindset

We’re constantly surrounded by noise. Whether online or offline, there’s always a buzzing of people who want a bit of our time. How does a B2B company cut through the noise and rea...

protocol 80 · Jan 2022
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B2B

Why Is Goal Setting Important to Inbound Marketing?

What is your business striving to achieve? How do you plan for continued growth and success? It all begins with goals.

protocol 80 · Jan 2022
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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PPC

When Is a Paid Search Agency Worth Your Marketing Spend?

Marketing isn’t easy. Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. Two things that businesses don’t want to ...

Brian Lothridge · Sep 2021
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Social Media

B2B Social Media Advertising Tips for Beginners

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thi...

protocol 80 · Aug 2021
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