Inbound Marketing for Manufacturers Blog

    How to Market B2B Medical Devices in 2021

    We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods. 

    Topics: Buyer Persona Lead Nurturing Email Marketing B2B Buyer's Journey B2B Marketing Healthcare Technology Marketing digital marketing medical technology marketing

    Medical Device Marketing Regulations: How to Be Legal & Effective

    It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

    Topics: Content Marketing B2B Marketing Healthcare Technology Marketing medical technology marketing

    A Basic Prescription for Medical SEO Best Practices

    As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries.

    It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google.

    As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field?

    Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

    Topics: SEO Social Media CTA B2B Inbound Marketing Inbound Marketing Services Statistics Inbound Sales Search Engines Healthcare Technology Marketing digital marketing medical technology marketing Keyword Research

    Why Medical Technology Marketing Agencies Fail at Lead Generation

    Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed. 

    Topics: Buyer Persona Content Marketing Lead Generation B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

    3 Healthcare SaaS Marketing Challenges for 2021

     

    Topics: Strategy Convert B2B Marketing Healthcare Technology Marketing medical technology marketing SaaS business

    How to Market a SaaS Business | Medical Technology Marketing

    Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.

    Topics: Healthcare Technology Marketing medical technology marketing SaaS business