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May 11

How to Market B2B Medical Devices in 2021

We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods.

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March 02

Medical Device Marketing Regulations: How to Be Legal & Effective

It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

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December 28

A Basic Prescription for Medical SEO Best Practices

As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries. It’s extremely common for potential patients to search the internet for information, products, or services relating to their medical needs. And the B2Bs who serve medical facilities are trying to get in front of the right person who’s typically researching software and devices via Google. As a result, businesses within the medical industry -- both B2C and B2B -- must have fully functioning and user-friendly websites. How else will patients find you in today’s world without a little SEO to even the playing field? Having a website is only a piece of the puzzle. A website alone will not get you ranked high in Google search results -- but medical SEO will.

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August 17

Why Medical Technology Marketing Agencies Fail at Lead Generation

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

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July 29

How to Market a SaaS Business | Medical Technology Marketing

Medical SaaS companies face some unique challenges when it comes to brand awareness and lead generation.

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