protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 45 articles

SEO

[TEMPLATES] B2B Content Mapping Example for Digital Strategy

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a ...

Adam Vosler · Jan 2022
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SEO

How to Increase Website Traffic Without PPC Using SEO, Social & More

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.

protocol 80 · Jan 2022
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Websites

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.

Josh Curcio · Dec 2021
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SEO

Google SEO vs. Bing, Etc. | Is It Worth Ranking in Other Search Engines?

How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)

Adam Vosler · Dec 2021
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SEO

B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.

Adam Vosler · Dec 2021
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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SEO

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

Adam Vosler · Oct 2021
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Social Media

Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturin...

Adam Vosler · Aug 2021
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SEO

Free SEO Tips for Beginners: Understanding SEO Vocabulary

If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving ...

protocol 80 · Apr 2021
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SEO

B2B SEO: How Long Does It Take to Rank in Google?

When was the last time you Googled something?

Collin Costello · Apr 2021
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