What Is a PPC Landing Page? | Enhancing Your Paid Search Ads
OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.
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October 26
October 21
Increase Organic Traffic With 'Boring' Industrial Content Marketing
Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
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October 13
How to Research a Healthcare Buyer Persona & Journey
Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikely. But you want to hit the bullseye every time. You waste money and time on marketing efforts that don’t connect with potential buyers. Take off the blindfold so you can see your target. Inbound marketing for healthcare involves knowing who you’re marketing to so that you can confidently hit the mark.
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September 29
When Is a Paid Search Agency Worth Your Marketing Spend?
Marketing isn’t easy. Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. Two things that businesses don’t want to do: Waste money on marketing strategies that don’t work Leave money (and customers) on the table for their competitors to grab A poorly managed PPC campaign does both.
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September 23
SEO vs. Inbound Marketing: What’s the Difference?
Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.”
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September 22
FABTECH 2021 Conference: Recap & Takeaways
Throughout the past year and a half, the marketing world (like many other industries) has been turned upside down by a plethora of COVID-related restrictions -- less in-person networking and more virtual trade shows and connections. However, with those same restrictions loosening, FABTECH 2021 marked the return of in-person trade shows.
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September 10
FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers
North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.
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August 31
HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits
It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.
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August 23
B2B Paid Social Media Advertising: Which Platforms Should You Target?
In case you’ve been zoning out for the past couple of decades, let’s catch you up on social media use across the world.
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August 12
The Key to Getting B2B Backlinks (& Why They Matter to SEO)
When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of digital-first marketing, there are several ways you can approach this task.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
