We’ve all seen them: those awkward television commercials for breathing apparatuses that always come on when your kids walk in the room. And while those may work for some medical devices, it’s safe to say not all medical devices can be marketed using traditional methods.
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If you’re looking for free SEO tips for beginners, then you’ve come to the right place. SEO is vital for reaching the right audience, improving web traffic, and ultimately driving more sales. An SEO crash course is a great way to get started, but it’ll be difficult to learn if you don’t understand the jargon to begin with.
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At protocol 80, collaborating with other digital marketing creators and chatting about topics relevant to the digital marketing space is one of the things we love to do.
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When was the last time you Googled something?
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In 2020, the practice of hosting a webinar became more popular and, in the right hands, effective. B2B companies have learned that webinars are great for generating new leads for every stage of the sales funnel.
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Let’s get one thing clear right off the bat: We all wish we had an unlimited budget for everything. And in today’s world, anything that has to do with marketing has the potential to become expensive. In fact, it’s reported that a full site audit can cost anywhere between $5,000 and $25,000.
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(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)
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(Editor’s note: This is Part 1 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. Don’t worry -- in Part 2 of this series we’ll lay out all the reasons your agency could be at fault.) Dear Inbound Marketing Clients ...
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Sales emails are a staple of any digital marketing campaign. They’re essential for maintaining connections with current customers while helping potential new ones progress down the sales funnel. And if you’ve ever had difficulty increasing your email open rate, then maybe you’ve even tried to personalize your email to help them stand out.
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You plop down at your computer on a Monday morning for a quick look at your website’s traffic. Let’s say you’re using HubSpot’s analytics. You click the “sources” report for your business website and BAM!
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
