INBOUND MARKETING BLOG

3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)

• By Christopher Michel

There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.

Applying Your B2B Buyer Persona to Healthcare Technology Marketing

• By protocol 80

A B2B buyer persona is an extremely valuable resource for digital marketers in industries with long sales cycles. And once you have one fully developed, it can really begin to improve your content marketing, especially for niche industries such as healthcare technology.

3 Ways Small Business SEO Services Help You Compete with Giants

• By protocol 80

You're kinda small, and your competition is very, very large. What's a small business to do? Although it might seem like a losing battle, small business SEO services can provide some aces for your sleeves.

The Rise of Account-Based Marketing & Extreme Personalization

• By protocol 80

There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques. It's been around for years but has only recently taken off (as many things are wont to do).

Inbound Sales Call Tips: How to Research & Prepare

• By Josh Curcio

If you're about to hop on an inbound sales call, you must be prepared. You need to handle these calls much differently than an old-school sales call. In fact, maybe we shouldn't call these sales calls at all ... maybe we should call them support calls!

Medical Device Marketing Regulations: How to Be Legal & Effective

• By protocol 80

It takes a lot of time, effort, and brainpower to create an effective marketing strategy. And depending on your healthcare buyer persona, a lot of details can vary from product to product.

5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

• By protocol 80

How to Develop Healthcare Technology Buyer Personas for B2B Marketing

• By Christopher Michel

How well do you know the prospect you’re hoping to make your next satisfied customer? Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?

5 SaaS Demo Best Practices to Win in a Flooded Market

• By protocol 80

I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software. Seeing so many demos out there on the market got me thinking about how successful these companies actually are.

WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

• By Josh Curcio

(Watch the webinar above or read below -- whichever you prefer!) CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.