INBOUND MARKETING BLOG

5 Pillar Page Examples to Spark Creativity & Drive Web Traffic

• By protocol 80

How to Develop Healthcare Technology Buyer Personas for B2B Marketing

• By Christopher Michel

How well do you know the prospect you’re hoping to make your next satisfied customer? Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?

5 SaaS Demo Best Practices to Win in a Flooded Market

• By protocol 80

I don’t know about you, but I probably see at least 4-5 ads a day that scream “FREE TRIAL!” or “7-DAY FREE DEMO,” whether it’s for Disney+ or a contact management software. Seeing so many demos out there on the market got me thinking about how successful these companies actually are.

WEBINAR: 10 Ways to Foster CRM User Adoption Instead of Abandonment

• By Josh Curcio

(Watch the webinar above or read below -- whichever you prefer!) CRM software, also known as customer relationship management software, is an essential tool for companies in just about every industry. It supports sales’ and marketings’ ability to drive company growth and meet goals.

How a B2B Content Marketing Strategy Uses Storytelling to Drive Leads

• By protocol 80

Quality -- and not just quantity -- is an essential part of a B2B content marketing strategy. Without quality content, you’ll have no valuable information to provide your prospects, and they’ll find it elsewhere on the internet instead.

Trade Show Marketing: The Transition to Digital Marketing

• By Christopher Michel

Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.

21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021

• By Christopher Michel

You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.

10 Lead Generation Strategies for Your B2B Buyer Persona [Infographic]

• By protocol 80

Forget direct mail. Forget cold calling. Forget TV ads, radio ads, and billboards. Why? Because they're a complete waste of your time and resources. You need to leave behind everything you know about marketing and open yourself up to the wonderful world of modern lead generation techniques (which are all a part of inbound marketing).

Why Your Inbound Marketing Strategy Isn't Working Pt 1: Buyer Persona

• By Josh Curcio

If done right, inbound marketing can work for any business that has a considered purchase ... but it can also fail. It can fail for a variety of reasons, but let's start to break some of those reasons down.

(WEBINAR) Video Content Marketing: Producing for the Buyer’s Journey

• By protocol 80

The phrase “video content marketing” used to hold little relevance to major companies back before social media platforms became a hotbed for curious consumers. In fact, blogs, web copy, and other written text have dominated the world of marketing for several years.