protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 16 articles

SEO

Achieve B2B Sales Goals With Content Marketing

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awaren...

protocol 80 · Nov 2020
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Social Media

Social Media Dimensions Guide (+ Other Digital Assets)

Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digi...

protocol 80 · Sep 2019
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PPC

7 Tips for Location-Based Trade Show Advertising with Google Ads

How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.

protocol 80 · Jun 2019
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Website Traffic

How Do You Remarket Your Content?

If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

Ryan Daughenbaugh · Nov 2018
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Social Media

Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

Adam Vosler · Aug 2018
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Google

Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions

As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:

protocol 80 · Aug 2018
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