Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digital design, it goes without saying that powerful imagery can often be the missing link between your content and your audience’s attention.
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How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.
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If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.
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What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.
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As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
