protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 16 articles

Advertising

Advertising on ChatGPT: Is It Worth for B2Bs Yet?

Three clients asked us about advertising on ChatGPT in the same week. So, apparently, it’s time to talk about it.

John Beckwith · Oct 2026
Read →
SEO

How Much Does it Cost to Outsource B2B Marketing?

Marketing is a line item on the budget that’s often in the company crosshairs, yet its ROI can be challenging to measure precisely. When discussing marketing efforts, outsourcing t...

protocol 80 · Dec 2024
Read →
Design

Designing with Confidence: Graphic Design for the Non-Designer

Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your ...

Mayva Sturzenbecker · Dec 2023
Read →
Social Media

B2B Paid Social Media Advertising: Which Platforms Should You Target?

In case you’ve been zoning out for the past couple of decades, let’s catch you up on social media use across the world.

protocol 80 · Aug 2021
Read →
Social Media

B2B Social Media Advertising Tips for Beginners

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thi...

protocol 80 · Aug 2021
Read →
Social Media

The B2B SaaS Customer Journey, Demystified at Last

Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer j...

protocol 80 · Jan 2021
Read →
Strategy

How to Handle Healthcare Technology Trade Show Marketing in 2021

It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if y...

protocol 80 · Dec 2020
Read →
SEO

Can I Have Successful Inbound Marketing with my In-House Team?

As an executive, you work hard to put the pieces in place to achieve your goals. Sales and profitability are always items on your list of goals. That means successful inbound marke...

Donny Kemick · Dec 2020
Read →
Buyer Persona

What Is a SaaS Buyer Persona?

If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking poi...

protocol 80 · Dec 2020
Read →
B2B

How to Solve Your B2B Brand Awareness Problem

In order for your company to succeed, you have to be recognized. Creating brand awareness for your B2B company will help drive business and increase sales. Is your B2B company the ...

Donny Kemick · Dec 2020
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.