protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 19 articles

Blogging

AI-Powered Content Generation: 5 Mistakes to Avoid

As AI continues to evolve, hands-off content generation is becoming more widely adopted. And honestly, it can really take the pressure off your team – if you keep your hands firmly...

protocol 80 · Jun 2025
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AI – Artificial Intelligence

Generative AI Use Cases That Boost Inbound Marketing Efficiency

Ever feel like the only way to survive your workload is to clone yourself? You’ve got content to write, data to wrangle, strategy to plan – and your brain’s already halfway into ne...

protocol 80 · Jun 2025
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CMS

HubSpot Content (CMS) Hub: 2025 Pricing, Features, & Tiers

As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today...

Donny Kemick · Dec 2024
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News

AI in B2B Marketing: Benefits, Challenges, & Best Practices

Robots once felt like something from a far-off future, when humans might zip from place to place in a spacecraft instead of cars.

protocol 80 · Jun 2024
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Social Media

Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI...

Regan Johnson · Jun 2024
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Email Marketing

How to Use AI in B2B marketing

New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the s...

protocol 80 · Jun 2024
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Content Marketing

AI in Digital Marketing: What Changes Are Ahead in 2024?

From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change market...

protocol 80 · Jun 2024
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CMS

11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')

If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most ...

Donny Kemick · May 2024
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Content Marketing

What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024

Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.

protocol 80 · Mar 2024
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