HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies
Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.
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December 22
December 13
B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags
Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.
Read more10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022
Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
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August 04
Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?
Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.
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July 22
Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't
Blogging. Writing social media posts. Promoting your company’s products on its homepage.
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March 22
B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You
(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)
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February 10
Website Copywriting Tips That Please Google AND Generate Leads
Who’s ready for a trite football analogy!?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
