Inbound Marketing for Manufacturers Blog

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice. 

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle. 

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022.

Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online. 

Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

Blogging. Writing social media posts. Promoting your company’s products on its homepage.

(Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

Who’s ready for a trite football analogy!?