protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 14 articles

Social Media

Will Marketing Be Replaced by AI ... or Form a Dynamic Content Duo?

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI...

Regan Johnson · Jun 2024
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SEO

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

You’re already behind if you’re not paying attention to your competitors’ marketing.

Brian Lothridge · Jul 2022
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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Facebook

What Is a PPC Landing Page? | Enhancing Your Paid Search Ads

OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.

Adam Vosler · Oct 2021
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SEO

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

Adam Vosler · Oct 2021
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Social Media

FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in...

Holly McCully · Sep 2021
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Strategy

HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits

It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

Josh Curcio · Aug 2021
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Facebook

How to Use Hashtags for B2B Healthcare Social Media Marketing

If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximiz...

Christopher Michel · Feb 2021
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Facebook

How to Effectively Use #Hashtags for B2B Social Media Advertising

I Log into any social media platform and you’ll see them -- hashtags. To the untrained or unfamiliar eye, words preceded by a hashtag may just seem like something done for emphasis...

Adam Vosler · Feb 2021
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SEO

9 B2B Email Marketing Tips to Help You Stand Out

Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory. Email has evolved a lot since 1971, and email m...

protocol 80 · Dec 2020
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