Google Chrome OS
I thought everyone should end their Friday with a chuckle..
Read moreSearch and Social Relationship
People are always asking how search relates to social. Bing announced that they are going to show actual tweets in search engine results. They are going to start off small, only showing tweets of about a few thousand Twitter users. They are considered the most prominent and prolific users of Twitter.
Read moreHow Bing and Google Compare in Relation to SEO and SEM
I am sure at this point many people have already developed their own opinions of bing and how it compares to Google. But, how do bing and Google compare in terms of search? I how found many differences so far and also talked to other people in the search industry who have shared their opinions.
Read moreViruses in MP3s: Facts & Fiction
Traditionally, mass-mailing viruses are spread as attachments. When a user opens the infected attachment, it executes a piece of code that usually attempts to steal the user's address book, email all it’s members, and often opens a back door to give hackers easy access to the system's resources.
Read moreMicrosoft Assessment and Planning Toolkit 4.0 - Getting Ready for Windows 7
The new version of Microsoft's toolkit to help you get ready for Windows 7 is now here:
Read moreWhat is the Most Effective Online Marketing Strategy?
This can be debatable based on several factors...budget, vendor, client, target audience, product, etc. But what are the numbers? According to a survey done by eMarketer, SEO is the most effective form of online marketing!
Read moreSearch Marketing News
There is a lot of search news out there...it can be tough to make it through the good stuff. I gathered some articles together for a client and thought I would share.
Read moreThe New Google Adwords User Interface
Google has recently updated their user interface for Adwords users. If you are looking for a quick answer, I like it so far. I have also talked to a few other SEM professionals and the general consensus has been, "Well, it seems to be an improvement. But no matter how you look at it, the Adwords UI is still better than anything Yahoo! or MSN has to offer!" I think we can all agree there.
Read moreDuplicate Content and SEO
For an updated version of this post, click here. What is duplicate content you ask? When a search engine spider/bot finds multiple pages containing the same information, it is duplicate content. Sometimes this is done on purpose by 'black hat' SEOs, but sometimes it is just accidental because you just don't realize the engine sees 2 pages as being different URLs. This is usually the point when I would throw out one of my all time favorite words, URL canonicalization...but instead I will point you to a great visual representation of duplicate content by Ann Smarty at Search Engine Journal. Enjoy!
Read morePublic Relations and Search Marketing
Crisis management...something we generally don't want to think of as a business. Most times it means bad news, but bad news can be worse if the situation is not handled properly. Generally speaking, most businesses who require strong public relations, already have a public relation strategy in place in case of crisis. But does your company's PR plan include search engine marketing?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
