protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

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SEO

Public Relations and Search Marketing

Crisis management...something we generally don't want to think of as a business. Most times it means bad news, but bad news can be worse if the situation is not handled properly. G...

protocol 80 · Apr 2009
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SEO

Save Money on Ink Cartridges

Wondering why every time you buy new ink cartridges it costs almost as much as your printer? You're not alone! Even if you buy your ink at Walmart, you're likely to spend too much....

protocol 80 · Apr 2009
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SEO

Searchers are Becoming More Search Savvy

A great article at Andy Beal's Marketing Pilgrim discusses the continuous growth of Google's Market share...and also points out that searchers are still becoming more sophisticated...

protocol 80 · Apr 2009
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SEO

Are FREE Antivirus Programs Good Enough?

I can't tell you how many times we hear this question, or a variation of it, such as:

protocol 80 · Apr 2009
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SEO

SEO Punctuation and Your Grandmothers Slippers

How often do you think of punctuation and how it relates to SEO? In some instances you just don't use it because you just know you shouldn't (i.e. in a domain name), but do you use...

protocol 80 · Mar 2009
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SEO

What Are People Doing On The Internet? Trying to Survive a Recession!

We knew that search terms related to the recession would rise...but I did not expect them to rise this significantly. eMarketer released statistics showing % change from 2007 to 20...

protocol 80 · Mar 2009
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SEO

Google Maps vs. MapQuest

Whoa, slow down Google...we still want options. Or do we? As long as I am getting the best I don't need many options I guess...at least when it comes to my map source. That is a li...

protocol 80 · Feb 2009
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SEO

Web Logs 101 - Blogging Best Practices

Maintaining a good blog can be one of the best marketing tools you can find. A.) It is free and B) it is a way to get new and returning visitors to your website. Building a good bl...

protocol 80 · Feb 2009
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SEO

5 Tips for B2B PPC Advertising

Advertising can be difficult for B2B marketers in the paid space because of rising costs and trouble finding qualified leads, but there are strategies that help make B2B PPC advert...

protocol 80 · Jan 2009
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SEO

The New whitehouse.gov - New Updates and a New Direction

With the inauguration of President Barack Obama, there also was the debut of a new White House website design:

protocol 80 · Jan 2009
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