protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 164 articles

SEO

Facebook Adds New Send Button

Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to th...

protocol 80 · Apr 2011
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PPC

Google AdWords Topic Targeting

If you have a history with AdWords display network, you know that it lacks at times. It's always nice to get the additional impressions, but depending on your industry, visitor qua...

protocol 80 · Apr 2011
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PPC

Better Ads in Gmail

Some of you may despise ads in your email...some of you may have not noticed them. Myself, I welcome them. I don't necessarily click on them often and they may not be the most rele...

protocol 80 · Apr 2011
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PPC

Time for Sponsored Advertising Spring Cleaning

Unfortunately it is not quite looking like spring around here yet...but that doesn't mean you can't start your spring cleaning. A good place to start since it will be indoors is yo...

protocol 80 · Mar 2011
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SEO

Native Vs. HTML 5 Mobile Apps

So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking a...

protocol 80 · Feb 2011
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SEO

The 2011 Super Bowl Commercials Were Less Than Social

The hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve...

protocol 80 · Feb 2011
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SEO

Time to Review Your 2010 Web Marketing Strategies

The year has come to an end. I assume at some point throughout the year you tried some sort of web marketing strategy whether it was SEO, social media, Yellow Pages, PPC, etc. As a...

protocol 80 · Dec 2010
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PPC

Last Minute Holiday PPC Reminders

You probably have all of your holiday shopping done, you're getting ready to travel or have guests, and you already have a big holiday dinner dessert on your mind. But don't let yo...

protocol 80 · Dec 2010
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SEO

Small Business Saturday 2010

By now most of you have already planned out your Black Friday shopping. You will likely stay up the night before and hit the stores at midnight or wake up extremely early to make s...

protocol 80 · Nov 2010
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SEO

Google Instant Search - What You Need to Know

Unless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search eng...

protocol 80 · Sep 2010
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