protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 268 articles

Social Media

HubSpot Academy Inbound Marketing Certification: 5 Takeaways

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- HubSpot If you’re new to the world of inboun...

protocol 80 · Feb 2020
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Social Media

Where to Find Licensed Music for Videos

Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will...

Ryan Daughenbaugh · Jan 2020
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Social Media

Checklist: Social Media for Business & Effective Online Marketing

Social media for business can be daunting when you're tasked with creating relevant, engaging posts that will draw your audience to your site. We all know the feeling of sitting in...

Holly McCully · Oct 2019
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Social Media

3 Manufacturing Marketing Ideas to Capitalize on Trump’s Tariffs

For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions ...

Adam Vosler · Sep 2019
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Social Media

Social Media Dimensions Guide (+ Other Digital Assets)

Sometimes, in the modern marketing world, strategy and content can only get you so far. While many of us in pursuit of a strong market presence don’t have much experience with digi...

protocol 80 · Sep 2019
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Social Media

Social Media Marketing in B2B: Create Posts That Drive Leads

protocol 80 · Aug 2019
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Social Media

4 Steps to B2B Networking Using LinkedIn

LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in ...

protocol 80 · Jul 2019
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Social Media

6 Social Media Tips to Promote Manufacturing Trade Shows

Create Pre-Show Buzz with Hashtags Post Behind-The-Scenes Teaser Videos Add & Promote a New Landing Page Live Stream During the Event Record Customer Testimonials Connect &...

protocol 80 · May 2019
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Social Media

6 Ways to Write to a B2B Audience Persona

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to ...

Adam Vosler · Feb 2019
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SEO

How an Industrial Lead is Generated Online: The Birds & the Bees

Where does a manufacturing lead come from? Like the age-old question a prepubescent kid asks his parent -- “Where do babies come from?” -- the question of how to get online leads a...

Adam Vosler · Sep 2018
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