INBOUND MARKETING BLOG

Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

• By Adam Vosler

What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

4 Ways the Best Manufacturing Websites Increase Traffic

• By protocol 80

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.

8 Social Media Metrics for B2B Brand Awareness You Should Care About

• By Adam Vosler

Creating a Facebook Business Page: NOT the Same as a Profile or Group

• By Adam Vosler

Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business page is NOT the same thing as making a profile or starting a group.

#Hashtag: Trade Show Ideas to Double Your Social Media Following

• By protocol 80

By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who frequent trade shows, you’re still waiting for the evidence. Well, don’t give up just yet. And, don’t assume what you’ve been doing up until now hasn’t been working -- you just need a few more trade show ideas that connect with modern buyers.

8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

• By Adam Vosler

Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet there are holdouts in manufacturing who either ignore social media altogether or don’t do it effectively. Using social platforms -- correctly -- is more important than ever to your B2B social media strategy.

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

• By protocol 80

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.

5 Manufacturing Marketing Teams That Are Social Media Masters

• By Adam Vosler

Are you manufacturing brand loyalty online? If not, you’re already behind these awesome manufacturing marketing teams.

Can You Trust Paid Social Media Advertising Metrics?

• By protocol 80

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its metrics were miscalculated. This leads publishers and advertisers to ask a few questions:

Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

• By protocol 80

What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.