protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 268 articles

SEO

Monthly Plan to Attract Visitors to Your Manufacturing Website - Pt. 5

Hey Sales and Marketing Professionals! I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re startin...

Donny Kemick · Sep 2018
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Social Media

Buffer Found Facebook Engagement Dropped 50%. Here’s What to Do

What are 43 million Facebook Page posts telling researchers? That Facebook Page engagement is down 50%, and social media engagement strategies should be re-examined ASAP.

Adam Vosler · Aug 2018
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SEO

4 Ways the Best Manufacturing Websites Increase Traffic

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and sh...

protocol 80 · Aug 2018
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Social Media

8 Social Media Metrics for B2B Brand Awareness You Should Care About

Adam Vosler · Jun 2018
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Facebook

Creating a Facebook Business Page: NOT the Same as a Profile or Group

Quick: What’s the difference between a Facebook profile, group, and business page? If you don’t know, you’re in danger of missing your target audience. Creating a Facebook business...

Adam Vosler · Jun 2018
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Social Media

#Hashtag: Trade Show Ideas to Double Your Social Media Following

By now, you’ve probably heard social media is supposed to be this treasure trove of free and cheap advertising. But if you’re like a lot of manufacturers and other folks who freque...

protocol 80 · Jun 2018
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Social Media

8 Stats That’ll Alter Your B2B Social Media Strategy for Manufacturing

Over 79 percent of marketing teams say they were able to increase web traffic with as little as 6 hours per week of social media marketing, according to Social Media Examiner. Yet ...

Adam Vosler · Jun 2018
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SEO

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website...

protocol 80 · Apr 2018
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Social Media

5 Manufacturing Marketing Teams That Are Social Media Masters

Are you manufacturing brand loyalty online? If not, you’re already behind these awesome manufacturing marketing teams.

Adam Vosler · Mar 2018
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Facebook

Can You Trust Paid Social Media Advertising Metrics?

At the end of 2016, unsavory things are coming to light about social media advertising - Facebook in particular. Over the last few months, Facebook has come out saying some of its ...

protocol 80 · Nov 2016
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