protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 22 articles

Strategy

HubSpot INBOUND 2021 Conference Preview: Auditing Our Pandemic Sales Habits

It’s a bummer, but also fitting, that for the second straight year, HubSpot’s INBOUND will go all-virtual due to COVID-19.

Josh Curcio · Aug 2021
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Social Media

Returning to Trade Shows? Lead Generation Ideas for Your Strategy

With loosening COVID restrictions, trade shows are forecast to be a popular destination in the second half of 2021, and certainly all of 2022. After months of being stuck in virtua...

Collin Costello · Jul 2021
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Inbound Marketing

Trade Show Marketing: The Transition to Digital Marketing

Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.

Christopher Michel · Feb 2021
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Strategy

Virtual Trade Show Marketing Ideas

As we welcome a new year into our home while an old one sneaks out the back door, we can’t help but notice the mess the previous year left behind with it. Of course, by “mess” we m...

protocol 80 · Jan 2021
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Strategy

How to Handle Healthcare Technology Trade Show Marketing in 2021

It’s no secret that B2B trade shows are going to look much different in 2021. Is your business ready to make the necessary changes to the way you market at trade shows -- even if y...

protocol 80 · Dec 2020
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trade show strategy

Generating Leads When Healthcare Tech Trade Shows are Canceled

Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies...

Christopher Michel · Jun 2020
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Email Marketing

Breaking Down Trade Show Email Marketing Metrics in HubSpot

Now that you’ve become a master of trade show email efficiency by utilizing pre-written trade show email templates and leveraging HubSpot’s email platform to send them, it’s time t...

Holly McCully · Nov 2019
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Manufacturing

Using HubSpot Free to Implement Trade Show Emails

You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save...

Holly McCully · Oct 2019
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PPC

7 Tips for Location-Based Trade Show Advertising with Google Ads

How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.

protocol 80 · Jun 2019
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Lead Generation

How to Re-Engage Trade Show Leads After the Show

Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential le...

protocol 80 · May 2019
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