protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 22 articles

SEO

What Is B2B Inbound Marketing & Why Does It Matter?

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, w...

protocol 80 · Apr 2026
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CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
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SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
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CRM

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally...

Adam Vosler · Dec 2024
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SEO

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

Adam Vosler · Dec 2024
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Design

Designing with Confidence: Graphic Design for the Non-Designer

Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your ...

Mayva Sturzenbecker · Dec 2023
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Small Business

5 Video Marketing Strategy Examples for Manufacturing Company Websites

Research shows that today’s internet users prefer videos over text and pictures. (

Adam Vosler · Jul 2022
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SEO

[TEMPLATES] B2B Content Mapping Example for Digital Strategy

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a ...

Adam Vosler · Jan 2022
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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B2B

3 Video Marketing Healthcare Strategies for 2021

Video marketing in the healthcare industry is a trend that has been gaining momentum over the years. The massive switch to the virtual world that occurred in 2020 due to the COVID-...

protocol 80 · May 2021
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