protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 45 articles

Website Traffic

How Do You Remarket Your Content?

If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

Ryan Daughenbaugh · Nov 2018
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Website Traffic

How Do Pillar Pages Attract Customers?

Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

Ryan Daughenbaugh · Nov 2018
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SEO

Monthly Plan to Attract Visitors to Your Manufacturing Website - Pt. 5

Hey Sales and Marketing Professionals! I’m sure you can agree that driving more quality visitors to your website is important, but it can also be very difficult when you’re startin...

Donny Kemick · Sep 2018
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Manufacturing

How to Set SMART Goals with Key Metrics (Video) - Part 2

How much website traffic did you get last month? What was your website conversion rate - the number of leads you generated relative to the amount of traffic? How many sales did you...

Donny Kemick · Aug 2018
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Blogging

Online Marketing Plan Overview for Manufacturers - Part 1 (video)

Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase reven...

Donny Kemick · Aug 2018
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SEO

4 Ways the Best Manufacturing Websites Increase Traffic

Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and sh...

protocol 80 · Aug 2018
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Manufacturing

[VIDEO]10 Steps to Starting a Manufacturing Blog

Video Transcript: So, you're thinking about starting a manufacturing blog? Don't do it! Just kidding! I couldn't agree more. I think it's one of the best steps you could take for y...

Donny Kemick · Aug 2018
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SEO

Manufacturing Marketing Tips to Increase Web Traffic from All Sources

Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website...

protocol 80 · Apr 2018
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Inbound Marketing

Easy, Not Sleazy: Increase Your Website Traffic With Inbound Marketing

We like to call inbound marketing the feel-good way to getting people pumped about your product. Psyched about your services. Bonkers about your brand.

Adam Vosler · Jun 2017
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Website Traffic

How Social Media Can Increase Your Website Traffic

If you’ve ever asked yourself or members of your team, ‘How can we get more website visitors?,’ you’re not alone. In fact, increasing website traffic is often a main problem. And o...

protocol 80 · Jun 2017
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