Online Marketing in a Small Town Part 2 - Your Website
Welcome to Part 2 of the Online Marketing in a Small Town series. If you haven't read Part 1, Planning Your Marketing, I'd urge you to go back and read that first.
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March 11
March 04
5 Tips for Preparing Content on Your New Website
Content is one of the most vital pieces of a website project. To be honest, it is also one of the biggest delays to many website projects as well. Why? Because it isn't as easy as it sounds. When you are thinking about the content on your website there is probably a ton of ideas going through your head...but then you sit down to write it and it usually doesn't go as smoothly as you would expect. Many times this is the result of content writing not being your only job. During a website project you still are doing your normal job, you've just been put in charge of writing. Here are 5 tips to get you on the right track with the content for your website project so it turns out great and you avoid delays.
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February 27
A Mobile-Friendly Website Isn't an Option; It's a Necessity
It's not a secret that mobile devices have changed our lives. We're now connected to these devices and find ourselves using them probably more than we would like to admit.
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February 19
A 12 Month Marketing Strategy Should Include Mobile
Start sarcasm... Are you ready to have your mind blown? Hold on to your hats... Lots of people use smartphones and tablets to browse the web! Feel free to take a minute to recover from that astonishing fact. I understand. New information can really be a shock at first. ...end sarcasm. Seriously though, if you were to look at your website's analytics, you'd probably be surprised at the number of visitors to your site that are on smartphones or other mobile devices. If you want to know how many for sure and you use google analytics, here're the steps when you're logged in: Now you need to ask yourself if you want to be friends or foes to the mobile device using people that are viewing your site. Additionally, you need to ask if your competitors are being friendly to mobile device users. The Past Is The Past. The Present Is The Present. The Future Will Be Different Too. Like anything based on technology, the best way to do something last year is not necessarily the best way to do the ...
Read more3 Things To Give Your Web Consultants Before A Redesign
A website redesign is a common component of a new web marketing strategy. It helps to freshen the look and feel as well as better optimize the site for SEO and conversions. We've discussed some business questions that are absolute musts before crafting a web marketing strategy. Now, let's look at 3 things you should have in hand before you hire a web marketing firm for your website redesign.
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January 28
Don't Leave This Step Out of Your Website Redesign Process
Planning a new website is fun and everyone gets quite eager to get rolling with things. In the website redesign process, there are times that important steps are forgotten. Each step should be discussed internally and with your web development vendor of choice. One step that is often dismissed or not discussed enough is usability. There is always so much focus on design and administrative functionality, sometimes the user is forgotten.
Read moreNew Website for the Local YMCA
Many moons ago we would highlight newly launched website projects. We thought it would be fun to get back to that, so here is our first one! The YMCA of Olean, Bradford and Wellsville.
Read more8 Important Online Marketing Statistics You Cannot Ignore
We know you should be in front of your target audience when they are online. You know you should be in front of your target audience online. Do you need more convincing? If so, here are 8 online marketing statistics that you definitely cannot ignore:
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November 28
November 22
7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising
When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions about PPC and why they shouldn't/couldn't/wouldn't think about, including:
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
