Resolving HubSpot Issues | A User's Guide for Where to Turn
Even on a quiet day at your company, HubSpot can do a lot to keep your business moving toward its goals.
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April 24
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January 18
6 Lead-Nurturing Email Templates for B2B Healthcare Marketing
A B2B medical marketing prospect’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?
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August 25
Over-optimization | When SEO Goes Sour
From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?
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July 11
The Essential B2B Marketing Tactics for 2026
You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.
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December 16
Optimizing Content Marketing Blog Production
Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content.
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March 12
3 B2B Healthcare SEO Strategy Mistakes (& How to Cure Them)
There’s nothing worse than putting effort into creating a website full of useful content, only to have it buried deep in the search engine results pages.
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February 26
How to Develop Healthcare Technology Buyer Personas for B2B Marketing
How well do you know the prospect you’re hoping to make your next satisfied customer? Do you know much about their day to day at work? What are the pain points of working in their industry? Or what about the resources they turn to?
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February 18
Trade Show Marketing: The Transition to Digital Marketing
Trade shows used to be the lifeblood of lead generation efforts for many manufacturers.
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February 17
21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021
You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals.
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February 16
Using B2B Healthcare Content Marketing to Increase Reach of Tech Demos
Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
