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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 22 articles

CMS

Creativity in Digital Marketing: Building Up Your Brand

It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...

Regan Johnson · Oct 2026
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CMS

How to Build a B2B Website in 9 Steps

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...

protocol 80 · Sep 2026
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CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
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CMS

Technical SEO and GEO Basics for Business Websites (So Your Site Ranks, Converts, and Doesn’t Break)

Business websites are complex, unwieldy, and sometimes finicky beasts. What works today can break tomorrow. Add the near-constant evolution of web tech, SEO best practices, and AI-...

Rachel Rodgers · Dec 2025
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CMS

HubSpot Content (CMS) Hub: 2025 Pricing, Features, & Tiers

As a marketer, you understand the significance of having an efficient and scalable digital platform for your online presence. You've likely heard of WordPress and Drupal, but today...

Donny Kemick · Dec 2024
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CMS

B2B Website Development Costs & How to Save on Your Project

Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and developmen...

protocol 80 · Dec 2024
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CMS

Unpacking HubSpot Costs: What You’re Really Paying For

As a marketer, you always seek tools to propel your business forward effectively and efficiently. You may already be familiar with names like Salesforce or Marketo, but there is an...

Rory Kalac · Dec 2024
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CMS

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretc...

Adam Vosler · Dec 2024
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CMS

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with t...

Adam Vosler · Nov 2024
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CMS

11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')

If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most ...

Donny Kemick · May 2024
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