HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.
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Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.
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If your content is the foundation of your business website, the CMS is its backbone.
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Business websites are complex, unwieldy, and sometimes finicky beasts. What may work one day could prove to be dysfunctional tomorrow. Plus, with the near-constant evolution of web technologies and development best practices, it can be a real challenge to keep on top of it all. Thankfully, there are certain standards provided by the leading search engines that give us a foundation to build a fast, functional, and easy-to-use website.
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WordPress is becoming more and more popular due to its ease of use, capabilities, price point, and flexibility. It's our CMS of choice and can be scalable for any size business.
Read moreThese folks are talking about their CMS, CRM, and SEO plans for the future.
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These days just having a website is not usually enough. If that's how you see your online presence, my guess is you probably aren't generating and leads or sales from your website...it probably just sits there. A complete online marketing strategy will allow you to reach more individuals, when they are looking, where they are looking, on any device, convert them to a sale or lead, and track them every step of the way. Sounds good, right? Of course it does. But you still may not be convinced. Need more convincing? Check out our infographic below with some stats that just might start changing your mind. Please feel free to share using the embed code below the image. Just in case you aren't a visual person, here are a few key stats!
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First, let me preface this by saying that there is always something to say. I would have a hard time believing that there isn't something you could change or add to your website at any given time.
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When you are having discussions about getting a new website, there is usually some mention of a content management system, or CMS. While not 100% of websites must have a CMS, it is very rare that that feature is left out.
Read moreHave you ever noticed how that tough task that you do infrequently seems to keep finding it's way to the bottom of your task list?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
