protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 12 articles

CRM

How Many Paid HubSpot Seats Does Your Team Need?

It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom). As business blooms, so does the number of sales an...

Adam Vosler · Nov 2026
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CRM

What’s a Digital Adoption Platform? [Examples Included]

Adam Vosler · Apr 2026
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HubSpot

HubSpot Credits 101: Inside HubSpot’s Credit System

If you’ve logged into HubSpot lately, you’ve probably noticed something new: HubSpot Credits. They’re the platform’s way of turning certain tools and features into pay-as-you-go op...

John Beckwith · Dec 2025
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Sales Automation

AI in Sales: Tools and Tactics B2B Teams Rely On In 2026

Some B2B teams treat AI in sales like a magic button. They plug in a tool, wait for the pipeline to fix itself, and wonder why nothing changes. It’s a common misstep, and it says m...

protocol 80 · Nov 2025
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CRM

Your Guide to HubSpot Setup and Onboarding Services

Ever stared at an intricate piece of machinery and wondered how all the parts sync together to create an impactful whole?

protocol 80 · Jun 2025
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B2B

How to Use HubSpot Payments Integration for Touchless B2B Sales

Today, even B2B buyers expect e-commerce functionality from their vendors. You’re likely no exception. Historically, many B2Bs avoided e-commerce altogether or cobbled together sol...

Adam Vosler · Jun 2025
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Email Marketing

Connecting Your Gmail or Outlook to HubSpot: A How-To Tour

“Why would you want to connect your email account to HubSpot?” is the wrong question to ask. The real question is, why wouldn’t you want to connect your email account to HubSpot?

Kailee Peterson · Jan 2025
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CRM

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally...

Adam Vosler · Dec 2024
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CMS

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretc...

Adam Vosler · Dec 2024
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CMS

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with t...

Adam Vosler · Nov 2024
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