protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 10 articles

CMS

Creativity in Digital Marketing: Building Up Your Brand

It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...

Regan Johnson · Oct 2026
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CMS

How to Build a B2B Website in 9 Steps

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...

protocol 80 · Sep 2026
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Usability

CTA Best Practices: What Works in Inbound Marketing in 2025?

Modern marketers know that calls-to-action (CTAs) are powerful tools for guiding users toward conversion. CTAs support goals like increasing traffic, generating leads, and encourag...

protocol 80 · Jul 2025
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CMS

B2B Website Development Costs & How to Save on Your Project

Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and developmen...

protocol 80 · Dec 2024
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SEO

SEO & UX Checklist: Optimizing a Website for User Experience

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which ...

Adam Vosler · May 2024
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SEO

The Key to Getting B2B Backlinks (& Why They Matter to SEO)

When it comes to search engine optimization (SEO), the name of the game is to rank as high as possible on popular search engines such as Google and Bing. And in today’s world of di...

protocol 80 · Aug 2021
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SEO

9 B2B Email Marketing Tips to Help You Stand Out

Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory. Email has evolved a lot since 1971, and email m...

protocol 80 · Dec 2020
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Usability

5 Systematic Steps to Increase Your Website Traffic

Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal ...

Donny Kemick · Dec 2020
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SEO

6 SEO Copywriting Secrets from Professional Content Writers

So you want to be a professional content writer. (Or maybe not, but your boss is making you do it anyway.) The only true way to become a decent writer is to practice, practice, pra...

protocol 80 · Dec 2020
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SEO

Why Did My Inbound Linking Domains Suddenly Spike?

Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights. If you...

protocol 80 · Jul 2018
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