protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 132 articles

SEO

Search and Social Relationship

People are always asking how search relates to social. Bing announced that they are going to show actual tweets in search engine results. They are going to start off small, only sh...

protocol 80 · Jul 2009
Read →
SEO

How Bing and Google Compare in Relation to SEO and SEM

I am sure at this point many people have already developed their own opinions of bing and how it compares to Google. But, how do bing and Google compare in terms of search? I how f...

protocol 80 · Jul 2009
Read →
SEO

Viruses in MP3s: Facts & Fiction

Traditionally, mass-mailing viruses are spread as attachments. When a user opens the infected attachment, it executes a piece of code that usually attempts to steal the user's addr...

protocol 80 · Jun 2009
Read →
SEO

Microsoft Assessment and Planning Toolkit 4.0 - Getting Ready for Windows 7

The new version of Microsoft's toolkit to help you get ready for Windows 7 is now here:

protocol 80 · Jun 2009
Read →
SEO

What is the Most Effective Online Marketing Strategy?

This can be debatable based on several factors...budget, vendor, client, target audience, product, etc. But what are the numbers? According to a survey done by eMarketer, SEO is th...

protocol 80 · Jun 2009
Read →
SEO

Search Marketing News

There is a lot of search news out there...it can be tough to make it through the good stuff. I gathered some articles together for a client and thought I would share.

protocol 80 · Jun 2009
Read →
SEO

The New Google Adwords User Interface

Google has recently updated their user interface for Adwords users. If you are looking for a quick answer, I like it so far. I have also talked to a few other SEM professionals and...

protocol 80 · May 2009
Read →
SEO

Duplicate Content and SEO

For an updated version of this post, click here. What is duplicate content you ask? When a search engine spider/bot finds multiple pages containing the same information, it is dupl...

protocol 80 · May 2009
Read →
SEO

Public Relations and Search Marketing

Crisis management...something we generally don't want to think of as a business. Most times it means bad news, but bad news can be worse if the situation is not handled properly. G...

protocol 80 · Apr 2009
Read →
SEO

Save Money on Ink Cartridges

Wondering why every time you buy new ink cartridges it costs almost as much as your printer? You're not alone! Even if you buy your ink at Walmart, you're likely to spend too much....

protocol 80 · Apr 2009
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.