Last week Walmart, who needs no introduction, purchased a mobile-social commerce firm called Kosmix, further legitimizing the importance of both mobile and social media marketing.
Any serious Twitter user, whether for personal or business-oriented, knows all about the search for the perfect Twitter client. At protocol 80 we've tried our fair share, whether i...
It can certainly be frustrating to get excited about bringing social media to your business and have it take off slow. You hear over and over how fast word travels on Facebook and ...
This probably comes as no surprise, but as the title indicates, most marketers are increasing the social media spending this year according to Effie Worldwide and Mashable. More sp...
If you aren't a brick and mortar establishment, you can ignore this post for the most part. If you are...do you urge people to check in at your location? Do you understand the powe...
Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to th...
As a business, you have to have a handle on who you're targeting and who your prospects really are. With social media sites, there's no longer an excuse to not know your prospects....
Canonicalization...why am I using such a large word? Well I suppose it's because it is the only large word I know that sounds intelligent. All of my other large words just sound ma...