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February 16

[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.

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June 22

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.

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May 30

What Is HubSpot Operations Hub? 2023 Features, Pricing, & Tiers

For the past 17 years, HubSpot software has lived to make marketing and selling easier, more efficient, and more transparent.

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May 15

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2023

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:

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May 04

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

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February 06

5 Trade Show Follow-Up Email Templates to Nurture Your Leads

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

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