INBOUND MARKETING BLOG

7 Benefits of Inbound Marketing Even B2Bs Understand

• By protocol 80

“Why would an engineer want to read a blog post?”

5 Successful Types of Social Proof in B2B Marketing

• By protocol 80

Imagine you’re shopping for a new vacuum cleaner. With dozens of models that all promise powerful suction, pet hair removal, and long-lasting performance, it’s difficult to know which one is actually worth the investment.

Website Design For B2B: 10 Best Practices for Business Results

• By protocol 80

A common misconception in the B2B world is that your website isn’t all that important.

B2B Marketing Structure: How to Build a Team That Doesn't Collapse Under Its Job Descriptions

• By Holly McCully Jobe

Most companies don't have a marketing head count problem. They have a marketing ownership problem.

ABM vs. Inbound: how & when to apply each

• By protocol 80

When it comes to curating the perfect content strategy, both inbound marketing and account-based marketing solutions (ABM) have something to say. Inbound marketing places content as central to your strategy, attracting business throughrelevant, valuable, and specific content. ABM solutions focus on delivering a single, hyper-specific campaign to clients. While on first scan, these may sound similar, they are two differing concepts.

The Inbound Marketing Process in 4 stages

• By protocol 80

Does Your B2B SaaS Marketing Budget Support Growth?

• By protocol 80

B2B SaaS companies don't have many opportunities to win new customers. Unlike B2C businesses that rely on a high volume of transactions, SaaS providers often depend on a smaller number of high-value deals to drive growth.

The Best HubSpot Integrations for B2B Businesses

• By protocol 80

HubSpot has evolved far beyond a CRM. Today, it's the central hub for marketing, sales, customer service, and operations teams looking to create a seamless customer experience.

HubSpot Meetings Setup Guide

• By Josh Curcio

HubSpot Meetings is an appointment setting tool that integrates directly with your Google Calendar or Office 365 Calendar. Instead of the hassle of the back-and-forth of scheduling tags, the meetings tool makes it convenient for everyone, allowing people to schedule time directly to your calendar when both of you are available. … And guess what – you can use it for FREE!

Hiring a B2B Digital Marketing Agency: The First-Timer’s Guide

• By Rachel Rodgers

You know you need help.