protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 29 articles

CRM

How Many Paid HubSpot Seats Does Your Team Need?

It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom). As business blooms, so does the number of sales an...

Adam Vosler · Nov 2026
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CRM

10 Industrial Marketing B2B Challenges That Won't Go Away in 2027

It's 2027. B2B buyers are doing their homework long before picking up the phone. They expect useful information without sitting through a sales pitch. And yet, some manufacturers s...

Donny Kemick · Oct 2026
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CRM

What’s a Digital Adoption Platform? [Examples Included]

Adam Vosler · Apr 2026
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CRM

HubSpot CRM Training: The Top 7 Ways to Learn

Think about starting the first day at your job. After the first week, you probably felt frustrated with tasks that seemed harder than they should have been.

Josh Curcio · Apr 2026
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CMS

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing ...

Donny Kemick · Feb 2026
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CRM

Breaking Down Data Silos Before They Ghost Your Revenue

Data silos are one of the most common barriers to growth in B2B organizations. When marketing, sales, and service teams store information in separate systems, no one has the full p...

John Beckwith · Oct 2025
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CRM

Need a Digital Adoption Solution? We Have a Supered Suggestion

Wouldn't it be glorious to live in a work world where everything is exactly where you need it, when you need it? No matter what internal team you're on, where you're located, or ho...

Michaela Phillips · Oct 2025
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CRM

A HubSpot Q&A: Navigating the Features & Future of AI and Agencies

At the September 2025 INBOUND Spotlight, HubSpot dropped a bomb – actually, a few hundred bombs. In mere hours, the software platform giant announced 200+ product updates and featu...

Josh Curcio · Sep 2025
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CRM

HubSpot INBOUND Spotlight 2025 Recap – New Products & Features

HubSpot Spotlight is a twice-a-year event where the sales and marketing software giant unveils major features across its many hub platforms. We attended the summer/fall spotlight, ...

Adam Vosler · Sep 2025
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CRM

Your Guide to HubSpot Setup and Onboarding Services

Ever stared at an intricate piece of machinery and wondered how all the parts sync together to create an impactful whole?

protocol 80 · Jun 2025
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