Data silos are one of the most common barriers to growth in B2B organizations. When marketing, sales, and service teams store information in separate systems, no one has the full picture. Each team is doing its part, but their combined effort doesn’t produce the clarity needed to move revenue forward.
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Wouldn't it be glorious to live in a work world where everything is exactly where you need it, when you need it? No matter what internal team you're on, where you're located, or how big and sprawling your team is?
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At the September 2025 INBOUND Spotlight, HubSpot dropped a bomb – actually, a few hundred bombs. In mere hours, the software platform giant announced 200+ product updates and features, a Loop Marketing AI playbook for customers, and an AI Ready Partner Playbook for agencies. What does this all mean for your day-to-day? Or your marketing agency’s? To give you answers for 1, 3, and 5 years from now, I sat down with Justin Graci, manager of Partner GTM and enablement at HubSpot.
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HubSpot Spotlight is a twice-a-year event where the sales and marketing software giant unveils major features across its many hub platforms. We attended the summer/fall spotlight, held during HubSpot’s annual INBOUND marketing conference Sept. 2-5, 2025, in San Francisco – and, boy, do we have news to share with you.
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Ever stared at an intricate piece of machinery and wondered how all the parts sync together to create an impactful whole?
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I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally avoided using HubSpot until management forced the issue in 2023. The client's CEO explained:
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Imagine running a business with no returning customers. Now think of operating with no leads, and only returning customers. In both cases, your business model wouldn’t be sustainable or grow. With HubSpot Marketing Hub features and software, these cases are easily avoidable.
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For the past 17 years, HubSpot software has lived to make marketing and selling easier, more efficient, and more transparent.
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Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.
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HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
