protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 17 articles

CRM

How Many Paid HubSpot Seats Does Your Team Need?

It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom). As business blooms, so does the number of sales an...

Adam Vosler · Nov 2026
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CMS

Creativity in Digital Marketing: Building Up Your Brand

It’s 2026, and you’re still neglecting the importance of creativity in digital marketing. Or maybe you understand its importance, but don’t know where to start. B2B, after all, doe...

Regan Johnson · Oct 2026
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CMS

How to Build a B2B Website in 9 Steps

The internet is full of B2B websites. Some are impressive, showing attention to detail and frequent creative updates. Some have pages that promise new content but haven’t been upda...

protocol 80 · Sep 2026
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Strategy

The Best Full-Service B2B Marketing Agencies Do These 7 Things

You’re putting in the hours, maybe even working with an agency already, but the results aren’t lining up with the effort or investment.

Adam Vosler · May 2026
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Buyer Persona

Inbound or Loop? Understanding the Marketing Strategy That Never Ends

Marketing influencers love a new buzzword. Every few months, a new term pops up on LinkedIn or in conference slides that promises to “change the way we think about marketing.” Late...

Holly McCully Jobe · Oct 2025
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CRM

What Is HubSpot Sales Hub? Features, Tiers, & Prices for 2025

I recently had a new client (and HubSpot devotee) describe HubSpot's Sales Hub better than I had in my 6 years of digital marketing. This B2B company's employees almost universally...

Adam Vosler · Dec 2024
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CRM

What Is HubSpot Operations Hub? 2025 Features, Pricing, & Tiers

For the past 17 years, HubSpot software has lived to make marketing and selling easier, more efficient, and more transparent.

Adam Vosler · Dec 2024
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CMS

B2B Website Development Costs & How to Save on Your Project

Developing a new website for your B2B company is an exciting, but complex, undertaking. From determining your budget and project scope, to working through the design and developmen...

protocol 80 · Dec 2024
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CMS

HubSpot Features for all 5 Hubs (+ Cost per Tier)

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretc...

Adam Vosler · Dec 2024
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SEO

What Does a Digital Marketing Trainer Cost?

As a company in today's warp-speed digital landscape, being present and active is a must, even in niche industries. However, staying ahead of creating content, tracking performance...

Adam Vosler · Dec 2024
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