protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 40 articles

SEO

B2B SEO Copywriting for Beginners | Meta, Title, Alt, & Other Tags

Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.

Adam Vosler · Dec 2021
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SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
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SEO

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

Adam Vosler · Oct 2021
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Buyer Persona

How to Research a Healthcare Buyer Persona & Journey

Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikel...

Brian Lothridge · Oct 2021
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Social Media

FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in...

Holly McCully · Sep 2021
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SEO

B2B SEO: How Long Does It Take to Rank in Google?

When was the last time you Googled something?

Collin Costello · Apr 2021
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SEO

Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work

Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using ha...

protocol 80 · Dec 2020
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SEO

A Basic Prescription for Medical SEO Best Practices

As technology changes, so does the way customers conduct their research. Just look at the healthcare and healthcare tech industries. It’s extremely common for potential patients to...

protocol 80 · Dec 2020
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SEO

9 B2B Email Marketing Tips to Help You Stand Out

Ray Tomlinson sent the first networked email in 1971. Back then, an email was a way to copy a file to another user’s file directory. Email has evolved a lot since 1971, and email m...

protocol 80 · Dec 2020
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Usability

5 Systematic Steps to Increase Your Website Traffic

Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal ...

Donny Kemick · Dec 2020
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Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

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