protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 268 articles

Social Media

Facebook Became the Most-Visited Website in 2010

It seems like I've been writing about Facebook a lot lately, but that's for good reason. It's becoming more and more apparent that, if you're trying to market to your small busines...

protocol 80 · Dec 2010
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SEO

Time to Review Your 2010 Web Marketing Strategies

The year has come to an end. I assume at some point throughout the year you tried some sort of web marketing strategy whether it was SEO, social media, Yellow Pages, PPC, etc. As a...

protocol 80 · Dec 2010
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Social Media

How to Measure Success on Facebook

As an employee or owner of a small business you may have already invested some time into Facebook - you setup a business page, added photos and relevant information, and even post ...

protocol 80 · Dec 2010
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Social Media

New to Twitter?

You have finally decided to step into the world that is Twitter? Is this business or personal? Well, either way I am a firm believer that you don't enjoy what you are doing you won...

protocol 80 · Dec 2010
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Social Media

Small Business Owners, Start Using Facebook Please

How many times have you heard a small business owner say they are avoiding Facebook? Or maybe you've heard, we haven't started using facebook for business yet because we don't thin...

protocol 80 · Dec 2010
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Social Media

Creativity Tops Budget in Social

Tomorrow marks the end of voting for the 4th Annual Mashable Awards. If you haven't already voted, check out the nominees and get voting! My favorite category this year is the Most...

protocol 80 · Dec 2010
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SEO

More on the Social Rank Graph

Last week Donny discussed social rank and Danny Sullivan's post on the topic. Today I came across an article called, "Why 'Social Rank' Will Die in 2011". It seems as though the au...

protocol 80 · Dec 2010
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SEO

Are You Localized?

There are far too many businesses that don't pay attention or take advantage of all of the local opportunities there are on the web. From location based services like Yelp to your ...

protocol 80 · Dec 2010
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Social Media

Small Business B2B Marketers Should Use LinkedIn Share Buttons

LinkedIn recently released it's own Share button much like the frequently used Facebook Like button and Twitter share buttons. They are clearly very late to the game, but in this c...

protocol 80 · Dec 2010
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Social Media

Pip.io - The Social OS

NPR is fairly good at staying on top of emerging tech and web trends. Yesterday's story that caught my attention was regarding users concern with Facebook privacy...and what may ha...

protocol 80 · Dec 2010
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