Lower Your PPC Costs and Have Fun Doing It
Nobody wants to pay high PPC costs if they don't have to, right? There are certain circumstances out there where cost doesn't really matter, but for the most part we keep a close eye on our PPC budgets...especially when dealing with small business SEM. Diana Adams from Search Engine Guide has written several posts regarding strategies used to keep your PPC costs down. I hope the key takeaway for all of the readers was...drum roll...NEGATIVE KEYWORDS.
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